BOCA RATON, FL – (February, 2008) – Smart for For Life™, the Weight Management Centers, today announced it has hired SS|PR, a top 20 U.S. independent public relations firm, to handle its system wide media relations. SS|PR, with offices in seven cities, will generate coverage for the fast-growing company at both the national and local levels.

Founded in 1978 and based in Chicago, SS|PR has served hundreds of clients over its history. The company’s uniquely targeted approach, combined with its extensive media relationships, has made it successful at creating high-level exposure in broadcast, print, and online outlets. In addition to its franchise industry clients, SS|PR specializes in PR for the high-tech, consumer goods, food, financial and healthcare firms industries.

“SS|PR is a seasoned and savvy PR firm with proven success in our field. It also became clear to us, as we reviewed different PR firms, that SS|PR could clearly communicate the goals and direction which make Smart For Life™ totally unique,” said Dr. Sasson Moulavi, spokesperson for Smart for Life. “Working closely with SS|PR, we intend to aggressively broaden the awareness of our Medical and Non-Medical weight loss programs.

“Smart for Life™ is an ideal brand from a PR perspective—it’s unique, healthy, and is based on an all natural meal replacement.” said Steve Simon, CEO.

“ About Smart for Life™

Smart for Life™ Weight Management Centers, offer a Medical and Non-Medical weight loss programs based on all-natural meal-replacing replacement cookies that are specially formulated to suppress hunger naturally. These programs are based on eating six Smart Cookies a day plus a low fat, high protein dinner like chicken and vegetables. For more information, please visit www.smartforlife.com.