NEW YORK, NY (April 21, 2008) – Madonna was recently interviewed by Johnjay, KISS-FM 104.7 Arizona radio personality, and mentioned that her husband, writer/director Guy Ritchie, had been on a cookie diet. Although the Today Show and other media are reporting Ritchie was on a cookie diet, Madonna never specified the diet her husband was actually using.

But are these diets just fads or is there medical benefit? Johnjay, who was on the Smart for Life cookie diet program and lost over 85 pounds, swears by Smart for Life’s cookie diet program (http://www.youtube.com/watch?v=ApZVbxNiDmI). He was attracted to the Smart for Life cookie diet program because the cookies are 60 percent organic and contain all-natural ingredients, setting these meal replacements apart from other cookie weight loss products in the marketplace today.

“Smart for Life is a medically-supervised program, for real, that makes all the difference,” says Johnjay. “You take off weight; you learn healthy eating habits.”

More and more, stars have admitted to using cookie diets. Counting Crows lead singer Adam Duritz recently announced on the “Howard Stern Show” that Smart for Life’s cookie diet, a doctor-monitored diet regimen helped him shed sixty pounds.

Unlike other fad diets, Smart for Life’s cookies do not contain preservatives and instead consist of organic fruits, vegetables and dairy products. The Smart for Life Cookie Diet (www.TheCookieDiet.com) has two programs to fit clients’ needs for safe and effective weight loss: A 1200 calorie per day Self-Help program supported by the 42 Smart for Life Centers nationwide; and the 800-calorie per day Medically Supervised program that is strictly dispensed by these 42 Smart for Life Centers.

“The real problem is that dieters hear ‘cookie diet’ and think that they’re all the same,” says Smart for Life founder Dr. Sass (Dr. Sasson Moulavi, M.D.). “People using Smart for Life’s cookie diet (www.TheCookieDiet.com) are legitimately trying to lose weight; they aren’t just jumping on the bandwagon. This is a proven system. And in my opinion, our cookies are delicious!”

About Smart for Life™

With 42 clinics in North America, each with a physician dedicated to patients, Smart for Life™ is poised to become a household name. The Smart for Life™ program uses the American Society of Bariatric Physicians (ASBP) Guidelines. The ASBP is a 50-year old organization teaching physicians the fundamentals of weight loss.

The dedicated physicians and staff in each Center will guide you through our life-transforming experience quickly, safely, easily and inexpensively – all without hunger. You receive one-on-one physician support throughout your weight loss program, utilizing our proven and highly successful, natural, hunger-controlling foods. These include the Smart Cookie squares, muffins, soups, shakes and desserts. The cookies are manufactured in two locations that are both AIB certified: Harlan Bakeries, one of the largest privately held baked good manufacturers in the U.S. and a small South Florida operation. We are not just a do-it-yourself diet with a gimmick, but rather, a national chain of serious, professional, medically supervised Weight Loss Centers. For more information, please visit: www.TheCookieDiet.com or www.SmartForLife.com