Boca Raton, FL - Innovation pays off! In its May special edition devoted to Innovation, Baking & Snack Magazine, the premier trade publication in the Baking industry named Smart For Life™ Weight Management and its supplier, Doctors Nutrition™ as innovators in both product development and packaging in the weight loss industry.

“In the crowded, competitive, weight loss industry, you have to be creative and use continual innovation to separate yourself from the competition” said Dr. Sasson Moulavi, CMO of Smart For Life™ Weight Management Centers.

One “giant step” taken by Smart for Life™ was to create broadly flavored appetite suppressing cookies using natural and organic ingredients. As an integral component in their weight management system, the company worked diligently to create healthy and socially-conscious products using all natural ingredients and no additives.

Next, in order to provide their clients a convenient way to carry the 6 cookies that must be eaten during the day as part of Smart For Life™ Weight Managements Centers' program, the company went to a new, convenient, re-sealable package unique in the U.S.

“The packaging machine, equipment and film used by our bakery operation is the first of its kind in the U.S.” said Antony Ciotti, Plant Manager for Doctors Nutrition. “There may be less costly ways of packaging our cookies; however, none that offers the notoriety and edge over our competition that will keep us in an industry leadership role”.

The article goes on to further discuss Smart For Life™ Weight Management’s explosive growth in franchises across the U.S., adding…”If you haven’t heard of Smart For Life™ Weight Management Centers yet...you will soon.”

Smart For Life™ Weight Management Centers now has 37 locations open in upscale communities across the U.S. and Canada, with many more under contract.