Smart for Life™ Programs Further Demonstrates Commitment to High Standards

September 16, 2008 – Boca Raton, FL – The weight management program, Smart For Life™ Eat Cookies. Lose Weight. It’s that Simple™, received the highest level of kosher certification, Orthodox Union (OU) certified for its at-home Smart Products. The Smart for Life™ Weight Management Centers, the medical cookies, maintain its Kosher Diary certification. The “U” enclosed in a circle printed on Smart for Life™ Eat Cookies. Lose Weight. It’s that Simple™ packaging indicates the company’s production facilities have been reviewed by a mashgiach, a supervisor from one of the oldest Orthodox Jewish organizations in the U.S., and has been deemed compliant with halacha, Jewish Law.

The combined Smart for Life™ companies sought the highest level of kosher certification to make the program accessible to people strictly following Jewish dietary laws. The United States is home to one of the largest Jewish populations in the world with a total of 5.3 million self-identifying Jewish citizens. Smart for Life™ companies’ kosher efforts illustrates its commitment to creating weight management programs that are accessible to a variety of religions and cultures, and produced with the highest standards possible.

Dr. Sasson Moulavi, Founder and Medical Director of the Smart For Life™ programs as well as a board-certified bariatric physician, commented, “The Smart for Life™ companies continue in its commitment to create the most natural weight management program. The food is all natural, 60% organic, Kosher, contains only triple filtered water and has no toxins or preservatives.”

Smart For Life™ Eat Cookies. Lose Weight. It’s that Simple™ is one of few OU Kosher certified diets available to consumers, with a higher kosher rating than both Weight Watchers and Jenny Craig. Diet plans with kosher certification ensure the highest level of quality assurance and alleviate consumer concerns around health and safety of the products. Smart For Life™ Eat Cookies. Lose Weight. It’s that Simple.™ has the highest rating among other cookie diets.

ABOUT SMART FOR LIFE™

The Smart For Life™ programs utilize a comprehensive weight management approach to health and wellness which uses natural, hunger-controlling foods to deliver visible results. The companies were started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Since Smart For Life™ Weight Management Centers creation in 2002, the company has grown from 2 to 46 centers in North America, each with a dedicated physician. Due to the success of the program, the company has increased its offerings to include an at-home program, Smart for Life ™ Eat Cookies. Lose Weight. It's That Simple™