Delight Gluten-Free Magazine was established in 2009 for people with celiac disease, gluten intolerance and food allergies. Features food and lifestyle topics, including gourmet recipes, semi-homemade meals, gluten-free-on-the-budget ideas, and healthy suggestions for gluten-free, casein-free, nut-free, dairy-free, egg-free and rice-free diets.

In the Q&A, Dr. Sass talks about the importance of fiber and provides tips for getting more fiber in a gluten free diet. Specifically, Dr. Sass mentions to look for drinks with a new class of fiber called “super fiber” and references the Thin Adventure fiber found in underWAY and certain gluten-free Smart for Life products. Additionally, the article featured three great recipes from SmartForLife.com.

Now that school is out parents have about 2, 3 weeks max before the kids will be home and the summer mayhem kicks in… so the time is right to start prepping that camp checklist.

I wanted to share a few of the newest items to stash in your tween/teen’s duffle bags… after all, the bag of marshmallows with a note from Mom saying ‘I’ll miss you’ just won’t do it anymore.

Smart for Life Protein Bars – sure the younger generation operates like an Energizer bunny, but months of 7am – late night play can definitely wear on their energy. Keep their fuel up with these ‘grown up’ rice crispy treats. They’re portable AND taste great

Tattooed by Inky - no mom wants to send her kids off with pricey designer perfume/cologne, but hours of outdoor fun with little bathing opportunities = a pretty smelly situation. Help them freshen up with these lightly fragranced body sprays available in 5 different scents and colors

Cahootie Camp Rocks! – perfect for the bus ride out or once they’ve returned to their bunks after the fire’s been squelched, these fun origami type questions, silly dares and exciting fortunes are any camper’s secret weapon

Supersmile Quikee and Tongue Cleaners – no matter how many times they tell you they’ve brushed their teeth, chances are they’re grossly underestimating. Help keep their pearly whites clean and free from bacteria with the on-the-go whitening polish and colorful tongue cleaners

HINT Water – heat and crazy amounts of activity = fast dehydration. Keep your campers’ water-logged with this no-calorie unsweetened essence water – comes in great summer savvy flavors

STAINED by Sharpie - when the usual macaroni crafts have become passé, keep your tween/teens happy with these brightly colored fabric markers. You might be surprised when they bring you home some psychedelic souvenirs

Portland, Me - Dr. Sasson Moulavi is the Medical Director of the popular "Smart for Life" weight management program. Dr. "Sass"stopped by the studio to talk about his program in relation to local success stories and the alarming rate of childhood obesity.

Memphis, Tn - Eating cookies to lose weight? Dr. Sasson Moulavi says the “Smart for Life” weight management program will help you do just that.

Smart for Life was included in a segment on Good Day Oregon this morning. Registered Dietician, Ruth Carey, highlighted various protein bars that have a good balance of carbohydrates and protein.  

http://www.kptv.com/more/index.html?grabnetworks_video_id=4728267

Dr. Sass and Smart for Life were featured in a great segment of WPLG, Miami's local ABC station. The segment focused on Smart for Life's diet program and Dr. Sass was able to talk about the cookies, protein bars, key ingredients, packaging, and Smart for Life centers! The host was a fan of the program and even mentioned that her mother loves to diet with Smart for Life and keeps the cookeis at her house for when she is looking to lose a few pounds.

Will Giving Up Gluten Improve Your Tennis Game? Probably Not

Read more at http://www.tennislife.com/articles/health-a-fitness

Pregnancy Hormone Promises Quick Weight Loss; Shots Unproven.

10 Tricks to Help You Lose Weight

UnderWAY Appetite Suppressant Supplement

Even the most disciplined dieters have been undone by a lack of snacking self-control. Keep your cravings in check with this appetite-suppressing supplement. It's filled with natural extracts, plus a super fiber complex that provides you with 1/3 of your recommended daily fiber, helping you feel full and keeping you away from the potato chips.

Read More

Phoenix - Three women share their stories of weight loss on three different diet plans. One woman used Medifast, another used Smart for Life and a third woman used an ice cube diet. All three lost 100 pounds or more.

Watch video at http://www.azfamily.com/good-morning-arizona/Three-women-lose-weight-on-different-diet-plans-121895894.html

In the May 16 edition of The New Yorker, John Seabrook delves into the ways that PepsiCo is working to reposition itself in light of the global obesity crisis. “Snacks for a Fat Planet” is bookended with the author’s interactions with Indra Nooyi, PepsiCo’s C.E.O. Nooyi argues that it’s not enough for the company to make snacks that taste good, but also be “the good company.”

Nooyi is clearly a leader who understands the huge potential for corporate good, both for the bottom line and for society. She also sees that the health crisis created by obesity does not bode well for the future of PepsiCo’s profits, no doubt a factor in the company’s efforts to make healthier products. Earlier this year, the company began making a number of Frito-Lay products with natural ingredients. They also have plans to reduce the amount of sodium and sugar in their products by 25 percent by the year 2015, under guidelines created by Derek Yach, the former World Health Organization cabinet director.

PepsiCo’s removal of artificial coloring and their reduction of sodium seems encouraging, considering the company’s vast market share. But Seabrook’s article shows that PepsiCo’s plans to make “better for you” snacks and beverages revolve around new technology, huge research facilities and the development of new additives. Although the company is moving towards using “all natural” products, these products will still be highly processed. It’s also worth noting that because the term “all natural” is in no way regulated, it is one of the most common and abused packaging gimmicks.

Reading through the article, it seemed to me that many of the changes are token gestures, not meaningful improvements in the nutritional quality of PepsiCo’s products. “When you make something that is full of sugar and chemicals, it doesn’t take much to make it a little better,” Ann Rosenstein, the author of Diet Myths Busted: Food Facts Not Nutrition Fiction wrote me. “But healthier isn’t necessarily healthy! Going from an 80% junk food product to a 60% junk food product still makes food junk.”

Perhaps my conclusion is too easy, a knee-jerk reaction from someone who spends her days thinking and writing about healthy food. There are certainly plenty of nutrition experts who argue that we shouldn’t eat pre-packaged, processed foods at all, from those espousing the Paleo diet to those who favor the raw diet. However, this does not reflect the way the vast majority of Americans eat.

“Unfortunately we are a snack machine society, so until that changes I think it’s great that companies are attempting to make things healthier,” said Jessica Forbes, MS CCN. “Even if I don’t necessarily agree on how they are doing it.” Forbes said she’s wary of foods containing lab-engineered chemicals. “I believe if it doesn’t exist in nature in some form, then we shouldn’t be eating it!”

Stacy Goldberg, R.N. and Chief Nutritionist of Daily Gourmet, agrees that we should eat foods that come as directly from nature as possible. “The challenge is that’s not always reality.” Goldberg explains that while eating natural, whole foods will have more benefits in the long run, eating better snack foods can have immediate benefits for individuals who are not going to make such a radical change. “If someone’s consuming a large amount of sodium and they’re getting it from their snack foods, they may in fact be better off choosing a product that’s lower in sodium because their blood pressure is so high.”

Seabrook reports that one of the new substances that PepsiCo will soon be using in its U.S. products is a “15 micron salt,” a new kind of salt that contains 25 to 40 percent less sodium than the current formulation. I can’t help but wonder, what exactly does it mean to create a new salt? How will the body break it down? Many of the experts I spoke with also seemed skeptical of the new molecule. “We don’t know the long-term effects,” said Goldberg. She has similar concerns about Splenda, which is used in a large number of PepsiCo products, including Pepsi One, all Propel beverages, Diet Mountain Dew and Amp Energy. “We don’t have any clinical research studies behind them with long-term data to show what are the effects of these new particles or these new creations that they’re coming up with.”

Dr. Sasson E. Moulavi, M.D. and Medical Director of Smart For Life, is similarly cautious. “We don’t know what they’re going to do” in the body he said. “What [PepsiCo] really should be doing is cutting the salt down without adding anything else instead of it.”

Dr. Moulavi is a particularly interesting person to talk about the nutrition of processed foods with, because his company has created a weight-loss program that’s centered around prepackaged, portion-controlled cookies, bars and shakes. “If you can see the ingredients in it, then generally it’s minimally processed and it’s generally good for you.” He argues that there a number of natural additives that companies like PepsiCo could use to improve the nutritional quality of their snack foods, instead of simply replacing sugar and salt with substitutes that are not used by the body. He cites ingredients such as flax seed, fish oil, blue green algae and pomegranate extract, which can all help the body perform essential functions.

Forbes also suggested a number of ways that snack foods could be made with ingredients that would better serve the body. “If I could design my own snack machine contents, it would contain food bars made from raw nuts or nut butter with dried fruit and honey or whole stevia, root vegetable chips fried in coconut oil or olive oil (to me the unhealthy fat is just as much an issue as sodium), and high protein items like salmon jerky that contains enough natural spices to not require a ton of salt.” That’s a long way from Nooyi’s concept of “drinkified snacks” and “snackified drinks,” supposedly healthy products that would be so heavily processed that the original food would undergo a material change of state.

Dr. Moulavi also argued that companies need to be more honest about portion sizes. “They’ll say a portion is a handful of chips, or seven chips, or they’ll give a very small number of grams. Companies have to become truthful and make their portions realistic.”

Everyone I spoke with agreed that consumers need to read the ingredients list on packaged foods before purchasing them, despite any claims made on the front of the package. “I think it’s always important to know what you’re putting into your body, and into your children’s bodies,” said Goldberg, who also advocated for more transparency on the part of food manufactures. “Use the company as a resource. Go to Pepsi, go to Nestlé, go to whatever company, ask them, ‘What is this food?’ and ‘How is it created?’ As a consumer, I think you’re entitled to that information.”

Read more at http://www.dietsinreview.com/diet_column/05/forget-drinkified-how-pepsico-could-build-a-better-snack/

New York - Losing weight is hard enough. Imagine needing to lose over 100 pounds. It sounds near impossible. Three local viewers were able to turn their lives around losing hundreds of pounds and sharing their stories with us. Imagine being so overweight that your son was being made fun of at school for having a fat mommy.

Travelers enter to win by submitting photos of yourselves and stories of your Vacation Getaway Disasters to Skychi Travels Facebook Fan Page.


Travel Product Sample Giveaways- 7 Prizes

Tattooed by Inky, UNCL Clothing, HINT Water, Smart for Life Protein Bar

Love vacationing but hate the drag of traveling? Travel season is right around the corner, so maybe it’s time to update your travel bag essentials. From a trendy body spray and an on-the-go tooth whitener, check out the below products that jet setters such as Victoria Beckham, Halle Berry, and Liv Tyler don’t leave home without!

UNCL – The perfect loungewear to wear during a long flight, these sweatshirts, tee’s and hoodies are composed of a custom-blend of super soft materials. Plus, they are wrinkle-free so you can stuff them into your carry-on and not worry about a thing.
1st Prize - 1 UNCL Men's Hoodie - White Size L

Tattooed by Inky – These ultra chic body sprays make anyone feel trendy and hip. Perfect for that hustle and flow of traveling, plus, you never know who you’ll encounter. The Tattooed By Inky collection offers 5 distinctive scents for every personality---two men’s, two women’s, and one unisex.
2nd Prize-1 Tattoed by Inky Koi Body Fragrance Unisex 8.5 fl oz.

HINT Water – Keeping hydrated on the go has never been easier. This zero calorie, unsweetened essence water is the drink of choice to keep that beach body without adding those extra calories. HINT is available in 10 flavors and jetsetters like Victoria Beckham, Halle Berry, and Lauren Conrad don’t leave home with out it.

3rd Prize -1 HINT Water - Blackberry 16 fl oz


4th Prize -1 HINT Water - Pomegrante-tangerine 16 fl oz


5th Prize -1 HINT Water - Watermelon 16 fl oz

Smart for Life Protein Bar – Sometimes you just don’t have the time to grab a bite on the run. With 18 grams of protein per bar, these delicious bars will keep hunger at bay and keep that bod travel ready!
6th Prize- 1 Smart for Life Green Tea Protein Bar 1.76 oz7th Prize - 1 Smart for Life Chocolate Protein Bar 1.76 oz


Read more: http://www.travelpod.co.uk/travel-blog-entries/skychi/39/1304679863/tpod.html#ixzz1OttovPVR

Is Diet a Dirty Word

And here are his answers:

Q. Is it ever ok to put your kids on a diet – especially with girls – what has to do with the body naturally maturing vs. really gaining too much weight?

A. If the kids are overweight, and all parents should find out the child’s BMI, then yes, it’s okay to put them on a diet. The diet must be rich in nutrients and protein in order not to stunt growth. But the risks of staying overweight are much greater than going on a weight loss program.

Q.How do you know when to be concerned about their weight and/or eating habits? Who or what guidelines should you trust?

A. You must use the BMI scale adjusted for kids. Visit your family doctor or pediatrician. The USDA has a great BMI tool for kids or visit www.smartforlife.com/ChildrensProgram.

Q. What are some tips that any tween girl and her family can use for healthy weight management?

The key is for them to have a high protein, low sugar breakfast. Excellent examples are egg white omelets and Smart for Life cookies, cereals and granola squares. Cut out all sugary drinks and junk food. Increase the amount of green leafy vegetables. Eat small, multiple meals throughout the day. Never eat anything fried. Do one hour of exercise per day – anything counts (walking, dancing, skating, exercise).

Q. Overall, tweens get conflicting messages – on the one hand, the media shows us too skinny, but on the other hand, many Americans are overweight – how can parents reconcile this conflicting information and help girls have healthy body images?

A. Tweens often get conflicting messages. We want them to be a healthy weight. Once a tween knows what a healthy weight is for her height and age, it is very easy to get to that range. Many tweens will unfortunately think of themselves as too fat even when they are at a healthy weight. Parents, doctors, teachers should get involved in explaining to these young girls what a healthy weight is and that a certain amount of fat is necessary for a healthy body and a long life.

Q. What else should parents be concerned about?

A. Obesity is a big problem in America and children are not excluded. The main causes of childhood obesity are the following:
• Huge increase in portion sizes in restaurants, schools, fast food and at home
• An increase in sedentary kids sitting in front of the computer, television, electronic hand-held games, etc.
• Very powerful advertising from the food industry showing high-calorie, sugary foods that are supposedly “good for you”
• High fructose corn syrup being added to sodas, juices and many other foods that provide lots of calories, no nutrition, and actually make kids hungrier than they truly are, so they eat more
• Finally, overweight kids are now almost the norm. It is not unusual to see a group of kids where 50% of them are overweight. When such a big number of kids are overweight, there is very little incentive to lose weight because kids and their parents feel fine because “everyone else is like that.”

Parents are the key to prevent obesity in their children. Parents must vote with their wallets and not buy poor quality, sugary food. Parents must lobby the food industry and government agencies for better quality food, labeling and healthier choices. Parents must educate their children on nutrition and its link to health just like they educate about “Stranger Danger”, Smoking, Drug and Alcohol abuse, even car seat safety. Parents need to set an example and share how some foods are bad for children. Schools should offer healthier food choices including white milk without sugar added! The medical community and insurance companies have to get serious about this issue as well and work with families, schools, and children’s organization to educate, inform and monitor children.

So what can you do to help an overweight/obese child? Consider Smart for Life’s THIN ADVENTURE or another healthy, balanced diet alone and incorporate exercise with it. If your child does not lose weight, seek the help of a medical professional. Overweight children get adult diseases much earlier including diabetes, heart disease and elevated cholesterol. These children should be screened to identify any of these symptoms and work with a medical professional to control the disease now rather than later. Keep in mind that overweight children also suffer from self-esteem issues and may need help with that as well. An overweight child becomes an obese adult.

The worst misconception about overweight/obese children is that a lot of parents think that their child is not suffering from being overweight. Many children tell their parents that they are okay with their weight and it does not bother them. Absolutely not true. Studies show that overweight kids do suffer socially and psychologically from their weight. Think about the rise in bullying in the schools; kids can be cruel and this will most certainly impact a child’s development, physically and emotionally. It is imperative that parents do not accept this type of answer from their kids, but instead learn how to talk to their kids about their weight in a gentle and supportive manner. Acting as a role model, providing encouragement and motivation, and becoming an advocate for better nutrition will ultimately be one of the best contributions a parent can make towards their overweight child’s fight to lose the weight.

Dr. Sasson E. Moulavi (Dr. Sass), M.D. is the Medical Director of Smart for Life™ Weight Management Centers (www.smartforlife.com) headquartered in Boca Raton, Florida and is a graduate of the University of Toronto where he received the degree of Doctor of Medicine. He completed post graduate training at McGill University in Montreal, Canada. Dr. Moulavi holds Board Certification in Bariatric Medicine and is a member of the American Society of Bariatric Physicians. He has completed the Annual Practical Approaches to the Treatment of Obesity at Harvard University and is a member of the American Board of Anti-Aging Medicine as well as the American Academy of Anti-Aging Medicine. For more than 13 years he has specialized in the study and treatment of Bariatric Medicine. Dr. Moulavi has directed the operation of multiple Weight Loss Centers in both the United States and Canada. Prior to 1995, he practiced as a family doctor in Canada. His passion is also to protect our planet by keeping our food supply clean of toxins and providing healthy choices for generations to come.

You can visit his Blog here:  http://www.smartforlife.com/DrSassBlog. or at sit me at the Smart for Life Clinic in Boca Raton Florida

Travel season is right around the corner, so maybe it’s time to update your travel bag essentials. From a trendy body spray and an on-the-go tooth whitener, check out the below products that jet setters such as Victoria Beckham, Halle Berry, and Liv Tyler don’t leave home without!

HINT Water – Keeping hydrated on the go has never been easier. This zero calorie, unsweetened essence water is the drink of choice to keep that beach body without adding those extra calories. HINT is available in 10 flavors and jet setters like Victoria Beckham, Halle Berry, and Lauren Conrad don’t leave home with out it.
Website: www.drinkhint.com

UNCL – The perfect loungewear to wear during a long flight, these sweatshirts, tee’s and hoodies are composed of a custom-blend of super soft materials. Plus, they are wrinkle-free so you can stuff them into your carry-on and not worry about a thing.
Website:www.frshuncl.com

Smart for Life Green Tea Protein Bar – Sometimes you just don’t have the time to grab a bite on the run. With 18 grams of protein per bar, these delicious bars will keep hunger at bay and keep that bod travel ready!
Website:smartforlife.com

Supersmile Quikee – Supersmile Quikee is an anytime, anywhere pocket-sized NO BRUSH/NO RINSE whitening tooth polish that conveniently and effectively removes extrinsic stains. Significantly whitens teeth instantly, while freshening breath for those on the go!
Website:www.supersmile.com

Tattooed by Inky – These ultra chic body sprays make anyone feel trendy and hip. Perfect for that hustle and flow of traveling, plus, you never know who you’ll encounter. The Tattooed By Inky collection offers 5 distinctive scents for every personality—two men’s, two women’s, and one unisex.
Website:tattooedbyinky.com

At NELSON WADE Magazine, we use and recommend these essentials for any traveling bag.

Read more at http://nelsonwademagazine.com/love-vacationing-but-hate-the-drag-of-traveling-time-to-update-the-travel-bag-essentials-for-2011

Beauty Gym Bag Essentials Giveaway

One (1) winner will receive this luxurious prize package:

Supersmile Quikee is an anytime, anywhere no brush/ no rinse whitening tooth polish that conveniently whitens teeth instantly, while freshening breath on-the-go. Forget gum or awkwardly carrying around a toothbrush and toothpaste to the gym—simply put a little Quikee gel on your tongue, rub it over your teeth and you’re good to go. www.supersmile.com

Smart for Life Green Tea Protein Bars have more protein per calorie than other major brands. This Protein Blend provides you with a balanced amino acid blend from many sources to help you gain muscle and keep your hunger under control. Smart for Live only uses canola oil – oil packed with Omega-3 Fatty Acids which means it’s actually good for you and your heart. www.SmartforLife.com.

underWAY is an appetite suppressant supplement drink. Developed by the “Smart for Life” weight loss brand underWAY™ suppresses your appetite naturally, quenches thirst, and is filled with super fibers and vitamins – with only 20 calories. It’s also perfect for Pre/Post Workout Hunger! Brooke Burkes’s favorite flav: Acai-Pomegranate! www.Under-way.com

Concentrated Balancing Toner: A super potent inflammation soothing, blemish reducing, vitamin C tincture great for freshening up or cooling down after a smelly, high-adrenaline workout. The formula restores the skin’s natural pH and helps soothe redness & inflammation – tell tale signs of intense gym time. www.sukiskincare.com

Tattooed By Inky is a new fragrance collection just launched at Target stores for the affordable price of $5.99 each, these quality body sprays are inspired by the cult of self-expressive body art and spins this phenomenon into a modern collection that celebrates individuality and personal style. This particular fragrance (A Mi Amor) vividly captures all your loving feelings of passion and romance with a complex blend of white florals, vanilla and amber. www.tattooedbyinky.com

Le Doux Swimwear blends Brazilian sexiness with a relaxed California style to create a unique swimwear collection. Inspired by the American glamour, the sensuality and beaches of Brazil and with a dash of European flair, all suits are cut Brazilian style, but "culturally adjusted" with a little extra fabric to create the perfect fit. Le Doux uses the best fabrics with customized prints and the highest quality embellishments that are guaranteed to make you stand out by the pool or on the beach. www.ledouxswimwear.com

Read more at http://thecelebritycafe.com/contests/beauty-gym-bag-essentials-giveaway

It’s Spring, and you know that means! Baseball games, t-ball games, days at the park… tons of ways that your kids are working out and playing hard!

Finding snacks that can keep up with active kids can be tough. You don’t want to load them down with sugary snacks that give them a rush of energy and then a crash soon afterward. I want snacks and drinks that are healthy, will give my kids the nutrients they need, and things they think taste great.

Recently, I was introduced to two new products that are great for active kids!

First, HINT water. HINT is flavored water that has no calories, sweeteners, or preservatives. It’s a great alternative to juice, soda, and sports drinks.

I received several bottles of HINT water to test out with my kids. My kids love to play hard, and they get thirsty! They each tried a bottle of HINT water, and they loved it! The smell of the drink is strong, but there’s just the slightest hint of flavor in the taste. The kids thought that was really cool, and they guzzled down their bottles of HINT water. The Watermelon and Blackberry flavors were their favorites.

Hint is available in 10 delicious flavors: Watermelon, Blackberry, Mango-Grapefruit, Honeydew Hibiscus, Pomegranate-Tangerine, Lime, Raspberry-Lime, Pear, Cucumber, and Strawberry Kiwi. It has appeared on popular shows like Grey’s Anatomy, Boston Legal, CSI, The Early Show and more. It’s available in Whole Foods and Starbucks.

For more information on HINT, visit www.drinkHINT.com.

The second set of products I was introduced to were Smart for Life Cookies. The kids absolutely loved these! They were just what they needed to keep them playing hard and having a good time. I love that the Smart for Life Cookies can also be used as a weight loss supplement. Because these cookies have a unique blend of protein, carbohydrates, fiber, and other nutrients, they’re great to use as meal replacement bars, or for replenishing all the nutrients kids run off while they’re playing hard!

The kids gobbled these up after playing hard, but it wasn’t so filling that they wouldn’t eat their dinner a few hours later.

To learn more about the entire range of Smart for Life products, visit their website: www.smartforlife.com.

Overall, I’m completely impressed with both HINT and Smart for Life, and I think they’re a great snack and drink option for super active kids like mine.

Read more at http://blessedbeyondwords.com/healthy-snacking-on-the-go-review/

By: Allison Dugaw

But now more and more people are turning to protein bars. A healthier alternative to candy bars and in many cases they're just as tasty.

Ellie Huff, a registered dietician and co-owner of Nutriformance joins us.

You help athletes reach peak performance and protein bars are part of it. But they’re not just for athletes, right?

What about fat, calories and sugar are some too sugary and sweet?

Best advice when buying them and incorporating them into a diet, is it a meal replacement or a snack?

Zone Perfect: 210 calories / 15g protein

We believe a creative life is a flavorful life and that inspires the way we approach the creation of our products. We believe a nutrition bar can be more than a nutrition bar. With the right amount of creativity - protein, vitamins and minerals can be harmoniously combined with amazingly great taste in a way that was once thought impossible. Suddenly a nutrition bar is something else. Something you can't wait to eat. www.zoneperfect.com Box of 24/$36.00

Fun Fact: In 2009 Zone Perfect partnered with the VH1 Save The Music Foundation. To date, they've donated over $300,000 that'll be used to help keep music programs alive in public schools across the nation.

Luna: 170 calories/ 9g protein

We use 100% natural, organic, wholesome ingredients good stuff like heritage whole grains, soy protein, nuts and seeds. And we've got you covered on the nutrients women need most like calcium and Vitamin D, folic acid, and iron. Our food has no artificial colors, flavors or preservatives either. www.lunabar.com Box of 15/$18.75

Fun Fact: Luna created Team LUNA Chix to bring together women interested in learning new sports, staying active and inspiring others to do the same, all while raising money for the Breast Cancer Fund.

Smart for Life: 180 calories/ 18g protein

This Protein Blend provides you with a balanced amino acid blend from many sources to help you gain muscle and keep your hunger under control. Smart for Live only uses canola oil - oil packed with Omega-3 Fatty Acids which means it's actually good for you and your heart. www.SmartforLife.com, Box of 12/ $15.00

Fun Fact: Smart for Life protein bars have more protein per calorie than other major brands

PowerBar Pria: 110 calorie/ 4g protein

PowerBar Pria is specially formulated to help fuel active women's lifestyles without weighing them down. The PowerBar Pria 110 Plus nutrition bar is an excellent combination of calorie-smart nutrition and rich, indulgent flavor. www.powerbarstore.com Box of 15, 14.99

Fun Fact: One bar contains as much calcium as a glass of milk

22 Days Nutrition- 230 calories/ 6g protein

Celebrity trainer Marco Borges has created the perfect vegan 22 Days Nutrition bars to help you kick your cravings and get back on track with your health. These bars are full of vitamins and minerals, and are safe for all ages. www.22daysnutrition.com Box of 12/35.88

Fun Fact: It takes 22 days to break a bad habit

Watch Video at http://www.fox2now.com/news/morningshow/ktvi-protein-bars-used-more-people-20110420,0,5789050.story

Baseball season has already started getting into full swing, and tee ball season too! Ours started last week! When we were kids, our dug out snacks consisted of sugary juice boxes and cookies, but times have changed! Even though there are still some ring pops to be found at our Little League practices! Thanks to HINT water and Smart for Life, your players can stay fueled and focused during their games with refreshing drinks and healthy, good-for-you snacks. We tried them out at today's 1st practice.

My son does not love flavored water, but when I explained to him these drinks would give him more power to swing the bat, he was sold. His comments about the water was that the flavoring was very subtle (my translation of his explanation). He explained to me, after all he was the reviewer, that he only likes flavor in soda, not water, and there was not too much flavor in this water so he liked it.

My son is always hungry so we, I mean he, thoroughly enjoyed the bars. And thanks goodness there were no nuts to worry about. The cranberry bar was his favorite.

HINT flavored water has no calories, sweeteners or preservatives and is a great alternative to juice and soda. HINT was launched in April 2005 and is now available in all Whole Foods and Starbucks. It is available in Blackberry, Mango-Grapefruit, Pomegranate-Tangerine, Raspberry-Lime, and Strawberry Kiwi. I like those flavors for me!

Smart for Life has a range of protein filled Chocolate Chip cookies, Cranberry Granola Squares, and Protein Bars that are sure to help your players hit those home runs.


Disclosure: we received these items to sample. I chose to do this as Little League just started and I like their angle.

Read more at http://www.gaynycdad.com/2011/04/hint-water-and-smart-for-life-bars-take.html

Green tea and dark chocolate are two food properties that offer healthful benefits. So, it would make sense that Smart for Life would get smart and add to their cookies and soup offerings, and formulate meal replacement protein bars --- keeping green tea and chocolate in mind.

In the past, you'd have to order Smart for Life products online, but today, you can find their newest protein bars in your local supermarket, right next to Slim Fast and South Beach products! I've tasted both bars offered: green tea and chocolate -- both are delicious!

Especially now --- with summer around the corner and every one ready to get their beach bodies ready, these all natural, gluten-free protein bars are healthy and nutritious for the entire family. Perfect for those pre/post workouts and airplane flights to your next destination, these bars pack in 18 grams of protein each and are delicious!

These delicious, crispy concoctions may be purchased at Hannaford stores and Shaw's markets, or purchase online at www.smartforlife.com.

Read more at http://www.examiner.com/city-guide-in-boston/easy-meal-replacement-bars-fit-the-bill-for-travelers-review

HINT water and Smart for Life keep little athletes fueled & focused

HINT flavored water has no calories, sweeteners or preservatives and is a great alternative to juice and soda. HINT was launched in April 2005 by current CEO Kara Goldin and is now available in all Whole Foods and Starbucks. It is available in Blackberry, Mango-Grapefruit, Pomegranate-Tangerine, Raspberry-Lime, and Strawberry Kiwi and sells for $1.79.

Smart for Life has a range of protein filled Chocolate Chip cookies, Cranberry Granola Squares, and Protein Bars that are sure to help your players hit those home runs.

FDA Considers Warning Labels On Artificially Dyed Food

March 30, 2011 11:19 PM

Reporting Natalia Zea

MIAMI (CBS4) – Most people don’t read the entire nutrition labels on what they buy. If they did, they might be surprised to see how much of our food is “artificially” colored to make it look better.

Blue #1,Yellow #5- it’s all there if you check the label, and it sounds more like a chemistry equation than an ingredients list.

But most of us take home foods containing artificial dyes.

You’ve probably figured out that the fluorescent orange of Cheetos isn’t exactly natural, and something as healthy as juice can have artificial dye, such as yellow #5.

Now an FDA panel is considering putting warning labels on some foods with fake color, after studies linked the dyes to hyperactivity and health concerns in kids.

“Would you put gasoline into your children’s body? I mean petroleum that’s where this food coloring comes from, it comes from petroleum products, “weight loss and nutrition doctor with the “Smart For Life” Center, Dr. Sasson Moulavi told CBS4's Natalia Zea. Dr. Moulavi has advocated against artificial dyes for years.

“I think it has an effect on everybody, so I would really like to see artificial coloring banned completely,” he said.

Food makers argue the science isn’t proven, and the FDA has long said the dyes are safe.

But parents and grandparents Zea spoke with aren’t taking chances.

“I don’t think the food coloring is good at all,” said grandmother Ilana Levy.

And some say a warning would help them understand that what they think is good for them may not be.

“That would catch my attention,” said Franchelis Rodriguez It’s up to the FDA to decide on the label, and up to you to decide what you want to buy for your family.

http://miami.cbslocal.com/2011/03/30/fda-considers-warning-labels-on-artificially-dyed-food/

Good Day! - Obesity & Your Kids

When you look in the mirror, do you really see you for who you are? According to a new Columbia University Medical study, mothers of overweight children often think that they weigh less than they actually do. Researchers say they often see their obese children as being normal weight. This is impacting their overall health, too.

Joining us is Dr. Moulavi. Thank you for joining us. Good morning. This new study is disturbing when you look at the numbers. They say that 82% of these mothers and 43% of overweight mothers say they think their weight a normal and they think their kid's weight is normal, too. Is that because we see so many other people who are overweight we think that's the normal? Yes, unfortunately, being obese and overweight has become the norm in this society. You see people who are huge on the street. It's not unusual. If you walked around 30 years ago, everybody would be looking at them. When we talk about weight, I often hear people talk about the magazines, the supermodels, they're too skinny. Then we have the opposite end where we don't even really know what normal is.

So where do we start looking at mothers to make sure our children are healthy and that we're healthy, too? Mothers and children have to start going to calculate the BMI. When I tell mothers they're obese and their children are obese, they're in shock. They're in tears...

When you look in the mirror, do you really see you for who you are? According to a new Columbia University Medical study, mothers of overweight children often think that they weigh less than they actually do. Researchers say they often see their obese children as being normal weight. This is impacting their overall health, too. Joining us is Dr. Moulavi.

Read more at http://www.news4jax.com/health/index.html

Top Celebrity Slimming Products

HINT Essence Water - Victoria Beckham, Kourtney Kardashian, Halle Berry and Kate Gosselin all sip on this no calorie, sugar-free water with exotic flavors such as Mango-Grapefruit and Pomegranate-Tangerine (drinkhint.com)

underWAY™ - Mom of four and “Dancing with the Stars” co-host Brooke Burke maintains her weight by drinking this appetite suppressant supplement drink. Developed by the “Smart for Life” weight loss brand underWAY™ suppresses your appetite naturally, quenches thirst, and is filled with super fibers and vitamins – with only 20 calories. It’s also perfect for Pre/Post Workout Hunger! Brooke’s favorite flav: Acai-Pomegranate! (under-way.com)

GliSODin Skin Nutrients Advanced Slimming Formula - Drew Barrymore and Vanessa Minnillo stay slim and healthy with this new Nutraceutical formula that reduces body fat and supports healthy digestion while controlling excess absorption of sugars and fats. With key natural ingredients of rice, seaweed, green coffee, melon, safflower, and pineapple, this slimming drink keeps their bodies beautified from the inside out (glisodinskin.com)

Vitamin Water 10 - Carmen Electra and Audrina Patridge love how this drink has only 10-calories-per serving. Their fav flav: Acai-Blueberry-Pomegranate flavored (glaceau.com)

Muscle Milk Light - Katy Perry and Cameron Diaz sip on this 100-calorie protein drink which makes for a great meal supplement when on-the-go (cytosport.com)

Jamba Juice - Fergie and Brittany are just two of the many celebs that are obsessed with the Jamba Juice Light options which use Splenda instead of sugar. They love the 150-calorie raspberry and blueberry packed Berry Fulfilling (jambajuice.com)

http://www.fitceleb.com/node/9152

underWAY and Smart for Life

Many of us constantly strive to reach our “ideal” weights, while navigating soccer carpools, business trips and bedtime stories often get in the way of our achieving results. Healthy eating on the go and exercising suffer when schedules become busier, and sorting through the plethora of products and services in the market proves an overwhelming, time-consuming effort in itself.  Now with the help of innovative products from underWAY and Smart for Life, we may finally achieve those ever-elusive weight loss goals.

The underWAY supplement drink, infused with a special HeroFiber and heart-healthy vitamins, works naturally to suppress your appetite and quench your thirst. One bottle delivers 9 grams of fiber nutrition, nearly one-third of our daily recommended allowance. It contains no preservatives, sodium or caffeine, with only 10 calories and 2 grams of carbs per 8 oz. serving. The soluble dietary fiber helps maintain normal levels of cholesterol, glucose and insulin and promotes slower absorption so we feel fuller longer.

Smart for Life Cookies offer great snacking on the go, containing necessary nutrients like Omega-3 fatty acids and HeroFiber, with zero trans fat and making you feel fuller quicker. Adopting a new 7-meals-per-day schedule featuring 6 cookies plus a balanced dinner allows your body to maintain steady blood sugar and glucose levels, and to burn more fat for a longer portion of the day. For variety, Smart for Life also offers soups, shakes and bagels.
   

You can learn more about the Smart for Life and underWAY products, developed by physician Dr. Sasson Moulavi, at www.smartforlife.com and www.under-way.com.

Here's what MotherTalk reviewers are saying about underWAY and Smart for Life:

Motherhood Moment says: "The concept of Smart for Life is simple: eat cookies and lose weight. They are specially formulated cookies that are high protein and fiber to keep you feeling full. The products are all natural and are made with 60% organic ingredients."

Suzy Q Homemaker says:  "It was all delicious and although I don’t believe I could follow a diet plan as outlined by the Smart for Life website, I already bought a package of the drinks when I ran out of the samples they sent.  I can see myself eating the cookies for breakfast, too.  They’re so yummy!!"

OTC Soukii says: "My result: I lost 5 pounds the week I tried the products and included 4 workouts at my gym."

kirida reviews says: "The cupcakes were very tasty and much bigger than I had imagined. They were little cups that had a warm and rich taste. Often cupcakes are more flighty, tasty but without the substance that keeps me hungry for more. They were filling and sweet, a perfect way to introduce anyone to this diet."

The Plus Size Mommy says: "I can DEFINITELY say that in my experience I have noticed my need to eat has been a lot less. Also, I can say in my experience this past week I have lost 4 pounds!"

Hip Mama's Place says: "I have trouble controlling my eating these days and underWAY supplement drinks could be my answer to naturally suppress my appetite! And, it's really a thirst quencher too. I love the Acai-Pomegranate flavor the best!"

BBMReview says: "Their drinks, underWAY, taste great!  They come in three flavors and contain HeroFiber, whose name makes me giggle and imagine a drink bottle in superhero clothing. And since I am a no caffeine girl, I love that it’s a decaf choice."

Dagmar's momsense says: "The drinks work to naturally suppress your appetite, and I have to say that I was skeptic but they did seem to curb my appetite and I liked the flavors."

Life is like champagne... says: "I tried the Grape and the Acaci-Pomegranate drinks and both flavors were refreshing and did not have that sweet after taste that you often get with supplement drinks.  My favorite was the Acaci-Pomegranate as it was light, and a nice flavor.  I was surprised how it did make me feel full for a long time."

Dragonflies 'n Daydreams says: "I fell in LOVE with the Chocolate Mountain Cupcakes. Can you spell Y-U-M-M-Y? Oh just thinking about them make me wanna go in there and eat one. "

KatyShops says: "Conclusion – these are a great way for a busy person to keep their diet in check.  They do all of the thinking for you – you just eat."

Fictionary says: "What’s more, its unique ingredients stimulate your stomach, telling your brain you’ve consumed more calories that you really have which, with underWAY, is almost zero!"

Taylortots, Aprilcots and MEH says: "That being said, I quite liked the underWAY appetite suppressing beverage.  I'm a grazer and a snacker, and this drink was the perfect thing to grab about 3:00 every afternoon to quell my munchiness until dinner."

Peekaboo says: "If you are looking for an easy to follow program, where you don’t have to count calories or worry about meal preparations, then I would say give the Smart for Life diet a shot.  I may just have to order some more of the products myself!"

Adrienne's House says: "There were many sweets offered, some “cupcakes” and some Oatmeal Raisin Cookies."

Mommy's Must Haves says: "All of these products are designed to work together, with the solid foods being interchangeable in the diet to provide some variety."

1stopmom says:  "They are made to satisfy your hunger while helping you gain control over your cravings throughout the day. They did that for me.  Six cookies come in a package that you eat every two hours or when you feel hungry. I am a big snack person so this is perfect for me. Just remember to warm them up in the microwave."

MommyMandy says: "I do like the idea of the products have a normal lever of glucose and insulin because I know how important it is to not consume too much because your body can’t handle too much glucose and insulin."

Everyday Linasea says: "One of the great things about the cookies and the cupcakes is that they're very portable. I threw a few in a baggie, stuck them in my purse and ran off to gymnastics and swimming lessons. Kept me away from the snack bar!"

Lille Pumkin' Reviews says: "My favorite is the carrot muffin -- they were like a tiny carrot cake.  A little dry right out of the package, the directions recommend that you microwave it for a few seconds for the best flavor, and I agree.  With 10 seconds in the micro, they came out soft, warm, and the frosting very gooey.  These were delish!"

Family Briefs says: "In one bottle of underWAY beverage, you get the equivalent of 9 grams of fiber in only 20 calories! You feel fuller and snack less. What’s more, the bottles are two servings, so I drank half between breakfast and lunch, and the other half between lunch and dinner WITHOUT SNACKING!"

Gloria's Place says: "The Acai-Pomegranate drinks were absolutely delicious. So were the Smart For Life chocolate chip cookies. I really enjoyed eating these for a late night snack and having one between each meal or instead of a meal."

The Greer 5 says: "While it’s hard to illustrate a thought on a drink, the best I can do is it taste wonderful."

The Champagne Living says: "...if you tend to overeat from hunger, these can be a great way to help lose those extra pounds."

Musings from Me says: "We liked that the products were packaged in small packs. The size of the package was small enough for me to eat in 2 days or the whole family to eat in one sitting."

Watch Us Grow! says: "Now, I didn't follow the cookie diet program. But guess what? I still lost 2 lbs over the course of time I was testing these products! Made me wonder what would happen if I really did stick to the diet."

Mom of 2 Dancers Reviews says: "I took one to drink on the way to working at a Tigers baseball game yesterday.  If the games are busy, it is really hard to find the time to take a break to eat something.  Since we are near food at all times, it is really hard not to want to eat!  The Underway drink totally took away my hunger.  It was pretty cool!  I also tend to get hungry around 10 or 11 at night.  I'm more of a night person, but have heard eating late is bad for you.  The Underway takes away those night cravings!  This product is really cool."

Dana Reviews says: "My husband tried the Momma's Chicken Noodle soup and loved it! He said it was the best "diet" soup he'd ever tasted. And the Smart Bagels are so darn good. I wish I had two packages of those!"

ECing and Attachment Parenting says: "My favorite of all of them were the chocolate chip cookies.  They were soft, and when eat them and drank one of the under-WAY waters at the same time, they were not only edible, but pretty yummy."

Homeschool Parent says: "I have never found "diet food" to be particularly yummy, but so far everything I've tasted has been super yummy!  I especially liked the shakes and the carrot sunshine cupcakes."

The Parents with Style says: "Easy for a busy bee who feels they don't have time to make healthy food from scratch. While I was taste testing all of these foods, I figured that they would all taste like cardboard. Well, I was wrong they actually had a nice flavor and were easy to eat."

Cuddle Cottage says: "Before you start feeling awful for me and my endless cycle of failed diets, let me tell you about a breakthrough in this sad cycle. I've shed a several pounds over the last week and a half! I am so excited! My will power cannot take all (actually any) of the credit. I have had help in the form of some great products from underWAY and Smart for Life."

Racer Wins After Losing 70 lbs. on Smart for Life^®

June 7, 2010 – Boca Raton, FL – Summer of 2008, Dominic Aubrey of Quebec, Canada, weighed over 300 pounds and could barely fit into his motorcycle racing suit.  In December 2008, Aubrey began the Smart for Life^® Cookie Diet losing 70 pounds in five months.  This month, Aubrey’s racing season has improved bringing in a 4^th place on the first race this year and winning the Class Championship in 2009.

“Smart for Life is proud to sponsor Mr. Aubrey during his 2010 Racing Season,” said Dr. Sasson Moulavi, M.D.  “His dedication to improving his weight has also earned him a healthy body, confidence and determination to win.  Many of our clients experience this same transformation and I couldn’t be happier to encourage and support Dominic’s winning season – both on the track and off!”

Aubrey continues to eat the Smart for Life products in order to reach his goal weight. In addition, he incorporates into his day 2-3 appetite suppressing underWAY^TM beverages made by Smart for Life’s sister company Better Health Beverage.

“Before losing the weight, I was happy to just finish a race without fainting,” says Aubrey.  “I now perform well thru the whole race weekend and even won my class championship, no doubt due to my new, healthy lifestyle.”

Smart for Life^® cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber^TM.   HeroFiber^TM is also used in a drink its sister company Better Health Beverage launched called underWAY^TM.  Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.

Before

After

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness.

For more information, please visit www.smartforlife.com or contact

Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | cmiller@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

Smart for Life^® Diet Cookie Found to be Most Filling Cookie

Chatelaine Magazine Identified Smart for Life^® Chocolate Chip in its Health Spotlight.

June 2, 2010 – BOCA RATON, FL – The trailblazing company whose Smart for Life^® weight management products featuring the cookie diet component was recently named the “Most Filling” diet cookie in the May Health Spotlight of Chatelaine Magazine, Canada’s leading women's media brand read by 1 in every 3 women in the country.

Smart for Life^® continues to receive multiple awards including an 87% User Rating on the website DietsInReview.com.  

In addition, Doctors Scientific Organica (DSO), the baking facility where the products are manufactured, meets the rigorous requirements from a variety of certifications including NSF’s Cook & Thurber, audited to the highest food safety standards in the industry. Also, DSO was recently awarded a perfect score during an inspection from Randolph Associates, an independent auditing company.  The Smart for Life^® Cookie Diet bakery achieved a perfect score for remaining pest-free for the last 12 months, thus earning this prestigious recognition. 

“The Smart for Life^® team continues to strive to maintain the highest of food safety standards since we manufacture products that people eat.  Our team understands how the foods we make improve people’s health while helping them to lose weight.  This dedication makes us the leader in our industry,” said Dr. Sass Moulavi, Founder and Medical Director of Smart for Life^®.

Smart for Life^® cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber^TM.   HeroFiber^TM is also used in a drink its sister company Better Health Beverage launched called underWAY^TM.  Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.

“You don’t often see a food or beverage company that has a board certified medical doctor, who is also a weight loss specialist, on staff and involved in developing products. Our company does, and because of this we continue to develop great products that win us praise,” added Richard Kayne, COO of Smart for Life^®.

For more information, please visit www.smartforlife.com, www.under-way.com or contact

Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | cmiller@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

Smart for Life^® Bakery Awarded Perfect Pest Control Score on Recent Randolph Associates Audit

Doctors Scientific Organica Earns Perfect Score from Orkin.

May 24, 2010 – BOCA RATON, FL – Doctors Scientific Organica, the commercial baking operation for the trailblazing company Smart for Life^®, whose cookie diet products have helped it to become the fastest growing weight management company in America, is proud to announce its recent perfect score awarded from Randolph Associates, an independent auditing company.

Committed to its Gold Medal Protection Partnership with Orkin, the Smart for Life^® bakery has achieved a perfect score for remaining pest-free for the last 12 months.  In appreciation for this accomplishment, Orkin will promote its customers that have achieved this recognition with an upcoming advertisement in Food Processing Magazine.  Along with this award, Doctors Scientific Organica meets the rigorous requirements from a variety of certifications including NSF’s Cook & Thurber, audited to the highest standards in the industry.

“Because we are in the food manufacturing business, it is extremely important that our facility do all that it can to remain pest-free,” said Doctors Scientific Organica Food Safety and Compliance Manager.  “Our customers depend on us to provide quality foods with state-of-the-art food safety audits, all day, every day.”

Richard Kayne, COO of Smart for Life and its sister company Better Health Beverage, and one of the principal owners of Filled Bagel Industries which brought us Bagel-Fuls, the number one frozen bagel product in North America, has never experienced a facility earning a perfect score.

Doctors Scientific Organica manufactures the Smart for Life^® variety of products including meal replacement cookies, cupcakes, crunch, bagels, soups and more.  Employing a staff of more than 50, the 20,000 sq. ft. plant uses state-of-the-art equipment and manufacturing practices to ensure quality control and customer satisfaction when purchasing these revolutionary products.  They also, when available, only use environmentally-friendly certified boxes from sustained forests.

Many people use the Smart for Life^® cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.  Smart for Life^® cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber^TM.   HeroFiber^TM is also used in underWAY^TM, an appetite suppressing beverage manufactured by sister company Better Health Beverage. 

For more information, please visit www.smartforlife.com, www.under-way.com or contact

Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | cmiller@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

underWAY^TM and Smart for Life^® Continue to Support Charitable Organizations

Company Sponsors 3^rd Unicorn Children’s Foundation Event in Boca Raton, FL.

May 20, 2010 – BOCA RATON, FL – The trailblazing company whose Smart for Life^® cookie diet products have become the fastest growing weight management company in America, and its sister company Better Health Beverage with the new appetite suppressing beverage underWAY^TM, are proud to announce its ongoing sponsorship of the Unicorn Children’s Foundation, a local charity.  The most recent event, “2^nd Annual Denim, Diamonds and Dice Casino” in April raised over $50,000 in donations for Unicorn.  Along with other functions, in December 2008, Smart for Life^® was the event’s presenting sponsor of Unicorn’s “The Fabulous You!” which raised over $250,000 at Mar-A-Lago Club in Palm Beach.

The Unicorn Children’s Foundation is dedicated to assisting children and young adults with developmental, communication and learning disorders through education, awareness, and research.  Over the last decade, there has been a steady and startling increase in the number of children diagnosed with developmental, communication, and learning disorders.  Approximately 1 out of every 5 children is impacted by challenges associated with these disorders (i.e., autism and ADHD).

“We feel honored to continue to support such an important and worthy charity in our area,” said Richard Kayne, CEO of Better Health Beverage and Smart for Life^®. “Seeing the impact our donations make to the Unicorn Children’s Foundation is not only heartwarming but necessary as the children affected by these disorders increases every year.  We also believe healthy eating and avoiding obesity contributes to overall health and wellness.”

In addition to Unicorn, Smart for Life^® and Better Health Beverage have also contributed to various other local charities including the March of Dimes Palm Beach Division, Joe DiMaggio Children’s Hospital Tour de Broward, Jacob’s Run, Walk & Roll to Cure Spinal Muscular Atrophy, Habitat for Humanity, The Young Dancer Foundation of South Florida, Brandon Flowers Youth Sports Camp and many more.

underWAY’s key ingredient HeroFiber™ was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life’s work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less.  In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors – Acai-Pomegranate, Grape and Orange - have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY™ is truly the healthy way to put hunger on hold. 

For more information, please visit www.under-way.com or contact

Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | rierino@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

Double Calamity of Childhood Obesity Ignored by Parents

Health and Emotional Problems Plaguing the Next Generations Must be Addressed Now.

May 18, 2010 – Boca Raton, FL – Millions of kids who are obese will likely suffer from verbal abuse, societal ostracization, stigmas, health problems and eventually die at a young age.  The double calamity will occur if parents continue to avoid the problem and ignore the cries for help from our children declares Dr. Sasson Moulavi, M.D., founder of the Smart for Life^® Cookie Diet and its children’s lifestyle program THIN ADVENTURE^TM.

“I am amazed by the lack of concern I see from parents about childhood obesity,” said Dr. Sass.  “They have either given up or push the problem to the back of their minds.  Instead, they should be shouting from the rooftops for help.”

Dr. Sass is constantly shocked by the amount of parents who ignore their own weight problems instead of losing weight as a great example.  Being obese has become normal in our society; notice the size increase in transportation seating, furniture, even caskets.  Dr. Sass equates it to walking around with a 40-pound tumor in your abdomen and not seeking help. 

Most overweight adults have a choice when it comes to food.  Kids do not. They are obese due to circumstances beyond their control.  Adults, who are also parents, working in the food manufacturing industry (formulator, manufacturer, supermarket merchandiser, etc.) start a chain of unhealthy choices.  Poor quality foods are everywhere – on store shelves and in school cafeterias providing poor quality snacks to fill children’s bellies but not meet nutritional requirements. 

Overweight and obese kids will not only die younger but suffer from more diseases than if they were at a healthy weight.  Dr. Sass explains, “This is our first calamity – Global Warming and the War on Terror will be a small mosquito bite compared to this growing cancer.”

The second calamity is the emotional suffering overweight kids experience as teens.  A collective body of research clearly indicates that obese children are stigmatized and subject to discrimination by their peers.  This emotional suffering is very intense and severe.  (Schwartz and Puhl, 2003; Strauss and Pollack, 2003).

To start correcting these problems, parents need to take a stand with their kids and then with all channels involved in the food manufacturing industry.  Enormous as the problem is, it will only increase in size as it becomes the norm in our society.  Eventually, these generations will become adults who fall victim to our neglect. 

Dr. Sass urges adults to correct the problems first with their own kids.  “If you work together as a family, it’s easier.  Seek advice from your pediatrician, school, and companies such as ours who have plans that not only work but are easy-to-follow.  Commit to this plan – not just for a week or two, but for long term.  Giving up will only show you are weak and your kids will suffer.”

Visit www.smartforlife.com or call 1.877.701.SASS.

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com.

underWAY^TM, America’s First Appetite Suppressing Beverage, Now Available at Discount Drug Mart throughout Ohio

underWAY^TM Sponsoring Cleveland Cavaliers Alongside Retailer.

This month, the trailblazing company whose Smart for Life Cookie Diet products have become the fastest growing weight management company in North America, now introduces underWAY™ - a scientifically formulated, appetite suppressing line of great tasting healthy beverages. Better Health Beverage is proud to announce that underWAY, in 3 delicious flavors, is now available in Discount Drug Mart locations throughout Ohio. 

Co-host of ABC’s Dancing with the Stars celebrity and “momtrepreneur” Brooke Burke was named brand spokesperson by underWAY™.  “I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone – hunger pangs,” said Brooke Burke. “As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack.

“Following a successful launch of our Smart for Life products within Discount Drug Mart, we’re excited to launch underWAY while also sponsoring the Cleveland Cavaliers during their season and into the NBA Playoffs,” said Richard Kayne, COO of Better Health Beverage.  “The Cavaliers are spreading excitement throughout the state and we’re proud to be a part of it.  In addition, to support our product launch with Discount Drug Mart, we will have a regional TV media blitz in Cleveland, Dayton and Columbus to help support the trial and traffic for Discount Drug Mart.”

underWAY’s key ingredient HeroFiber™ was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life’s work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less.  In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors – Acai-Pomegranate, Grape and Orange - have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY™ is truly the healthy way to put hunger on hold. 

Discount Drug Mart, an Ohio-based drug store chain, opened its first store in 1969.  Currently operating 69 stores, the company expects to announce further expansion in 2010.  The Discount Drug Mart mission is to provide customers with a quality shopping experience by providing a wide selection of products and services, low prices and superior customer service, all with the convenience of one-stop shopping. 

For more information, please visit www.under-way.com or contact

Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | rierino@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

America’s First Appetite Suppressing Beverage Lands on Shelves across Florida

underWAY™ Now Available at 741 Publix Super Market Locations in Florida

and Various Southern States

This month, the trailblazing company whose Smart for Life^® Cookie Diet products have become the fastest growing weight management company in North America, now introduces underWAY^TM – a scientifically formulated, appetite suppressing line of great tasting healthy beverages. Better Health Beverage is proud to announce that underWAY in 2 delicious flavors, is now available at 741 Publix Super Market locations from Atlanta, Georgia and throughout the entire state of Florida.

Co-host of ABC’s Dancing with the Stars celebrity and “momtrepreneur” Brooke Burke was named brand spokesperson by underWAY™.  “I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone – hunger pangs,” said Brooke Burke. “As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack.”

"We're proud to partner with Publix Super Markets," said Richard Kayne, COO of Better Health Beverage. “Not only does Publix strive to be the premier quality food retailer in the world, it sets the bar for the category in terms of customer service and product offering.  In addition, to support our product launch with Publix, we will have a TV media blitz in all the key metropolitan markets from Atlanta and throughout the state of Florida to help support the trial and traffic for Publix.”

underWAY’s key ingredient HeroFiber™ was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician who has dedicated his life’s work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy. And just as important, the two all-natural flavors – Acai-Pomegranate and Grape - have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY™ is truly the healthy way to put hunger on hold.

underWAY is affiliated with Smart for Life^® Cookie Diet which operates over 30 medical weight-loss centers in the United States and Canada, providing in-person counsel to diet consumers. This individualized service from Smart for Life staff, doctors and physicians is readily available to help Smart for Life and underWAY consumers reach their weight loss goals.

For more information, please visit www.under-way.com or contact

Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000

jlieberman@behrmanpr.com | rierino@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request

FOR IMMEDIATE RELEASE

Smart for Life^® Releases Its First Clinical Study

Weight Loss Cookie Program proven to reduce significant weight.

April 5, 2010 – Boca Raton, FL – In a retrospective chart review study conducted on 46 subjects who visited the Boca Raton Smart for Life^® Weight Management Center and used a portion-controlled, protein-rich, low fat cookie with unique fiber technology, all subjects lost weight with the average being 13.1 pounds in 35 days.  Five subjects lost over 20 pounds in 35 days and 20 subjects lost over 15 pounds in the first 35 days.  The 46 participants lost a total of 601 pounds with one patient losing 38.7 pounds in 35 days.

This study is very significant because a loss of 5-10% has shown clinical improvement in people’s health which is far greater than the amount of weight they lost. 

The average client’s Body Mass Index (BMI) dropped by 2.5 points from 31.5 to 29.  Most people dropped more than 5% of their body weight and many lost 10%. “This is clinically significant because we know the health benefits from 5% to 10% weight loss are huge.  When individuals can achieve these results in a short 5 to 6 weeks with relative ease, I see this as a great way for people to start on a path to a healthier lifestyle,” says Dr. Sasson Moulavi, M.D. who conducted the study.

Subjects were instructed to eat 6 Smart for Life^® Diet Cookies (or Smart cupcakes, bagel chips, shakes, soups, crunch, cereals and more that are the equivalent of a cookie) specifically designed to suppress hunger and made with specific protein and HeroFiber^TM.   Each day, subjects drank at least 64 ounces of water and ate 6-12 ounces of lean protein with 5 servings of vegetables.  All clients were seen by a diet physician before starting, and then weighed weekly with a choice to check in with a counselor or physician.

The Smart for Life^® Cookie Diet has seen huge success with more and more people trying it every day.  The company understands the study’s importance in that it clinically documents what clients achieve each day. 

“This study proves what our clients already know – the weight loss is achievable.  We have proven that our program is easy and provides quick, safe weight loss.  I believe we are the only one of the “cookie diets” that has released such a study. We always knew we have the best products and this study goes a long way to support our thinking. We offer the widest variety and believe we have the healthiest products using all-natural and organic ingredients and pack our cookies with nitrogen to avoid preservatives,” says Dr. Sass Moulavi, Founder of Smart for Life.

Smart for Life^® Cookie Diet plans to schedule a longer study with a larger sample group in order to review how its results measure up to these recent findings.

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com.

We are pleased to share that Dr. Sass is featured in the March / April 2010 issue of Parade’s HealthyStyle

I love bringing information forward to my weight loss audience and sometimes the information surprises me. For some time now, I've considered Vitamin Water to be a good choice in my quest for proper nutrition. I mean heck, what could possibly sound better than 'Vitamin Water' - the name alone sounds so enriched and pure all in one. Well, I'm not saying that Vitamin Water is evil but upon discovering underWAY (yes, that's how they capitalize it), I learned some surprising truths.

underWAY has only 10 calories, no caffeine, and no carbs; in addition it also has heart-healthy vitamins and plenty of fiber to keep your energy up. Not only that, but they apparently signed up that hottie Brooke Burke so I guess that she digs it too.

So how does that compare to the Vitamin Water? Vitamin Water is sweetened with sugar and does not have any appetite suppressing ingredients. underWAY is low in calories, contains fiber, and delivers appetite suppression in addition to a vitamin boost. So in short, fewer calories, better taste and great hydration.

And compared to Meal Replacement Drinks or Protein Shakes? Typically, Meal Replacement Drinks have to be used as part of that company's own weight loss regime. underWAY is not designed to replace meals so it can work with any program. And Protein Shakes have a very high calorie count typically above 50 calories per 8 ounces; whereas underWAY claims only 10 calories per 8 ounces. So again, fewer calories, better taste and great hydration.

According to their website, the underWAY drink curbs hunger in two ways: "Its special formulation not only takes longer to be absorbed by the stomach, it also slows the absorption of what's already there - making you feel fuller, longer. What's more, its unique ingredients stimulate your stomach, telling your brain you've consumed more calories than you really have - which, with underWAY, is almost zero!"

I'm not a scientist but it sure sounds like they have developed a unique way to signal hunger to your brain. Other information on their site gets more technical discussing the various ways that your body can signal hunger - some are in the stomach and gastrointestinal track and some are in your brain.

This drink is designed to naturally control hunger in both ways. Apparently, by having a low glycemic index your brain never registers a sugar or insulin rush that leads to the hunger signal. And they've got a trademarked super fiber they call HeroFiber that increases the bulkiness in your stomach and slows down the digestion process so you feel full for a longer period of time.

Besides tasting better, you should notice appetite suppression with only 10 calories versus 50 or more calories with the other drinks. Really? Well, as we sometimes say in California - WAAAAYYYY.

Kevin Graham serves as the Managing Director at Empower Me Photo. Empower Me Photo provides tools to help those seeking to stay on their diet or exercise program over the long run - by showing how you are going to look AFTER you lose the weight.

You will be amazed at how you are going to look - and your empowering photo can be in your hand as quickly as tomorrow. And you will be inspired, motivated, and yes, EMPOWERED, to stay on your program over the long run.

You are welcome to download our free 7 Secrets to Visualize Your Future using the world's best weight loss tool.

Our Weight Loss Success Stories are impressive.

Let The Vision Empower You!

Article Source: http://ezinearticles.com/?expert=Kevin_E_Graham

The Healthy Way to Put Hunger on Hold^TM

Boca Raton, FL, February 22, 2010 – underWAY™, the new scientifically formulated, appetite suppressing line of great tasting beverages from the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, has named “momtrepreneur” Brooke Burke as brand spokeswoman. Burke will also appear in underWAY’s televised and print advertising campaign that will begin running in early 2010.

“I am proud to align myself with a product that provides a real solution to a pervasive problem faced by everyone – hunger pangs,” said Brooke Burke. “As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy. underWAY gives me an easily portable solution to keep me going to my next healthy meal or snack.”

underWAY’s key ingredient, HeroFiber™ was developed by bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass). HeroFiber™ helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy. And just as important, the three all-natural flavors – Acai-Pomegranate, Grape and Orange - have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving, and no hidden sugars or added salt, underWAY is truly the healthy way to put hunger on hold.

“Brooke is the ideal partner for us as she embodies health, balance and wellness – which is the cornerstone of the underWAY lifestyle,” said Richard Kayne, COO of underWAY’s parent company Better Health Beverage. 

Burke’s distinguished career as a model, actress, and entrepreneur has earned her worldwide recognition. She has graced numerous magazine covers, has top-selling swimsuit calendars and is regularly ranked in men’s magazines as one of the sexiest women in the world today. She won the 7th season of ABC's “Dancing with the Stars” in front of an estimated audience of 20 million people, establishing herself as one of America's favorite moms. She is also known for her roles as the host of “E! Wild On”, “RockStar INXS”, and “Rockstar Supernova”.  Burke, who currently has over 1.7 million Twitter followers, has established herself as an expert on “mommy” issues through a variety of platforms:  as co-CEO and a popular blogger at the interactive online community ModernMom.com; as founder of the online retail store babooshbaby.com which features Tauts, Burke’s post-pregnancy belly wraps; and as the new “Mommy Correspondent” on the nationally syndicated daytime talk show “The Doctors.”  Burke has most recently been named host for the third season of TV Land's original reality modeling show, "She's Got the Look," which will begin airing in June.

underWAY will make its international debut in March 2010 via club stores, drugstores, supermarkets and specialty nutritional retailers, Publix, GNC, Costco Canada, BJ’s Wholesale Club just to name a few.  Online retailers will include the underWAY website, Drugstore.com, Walgreens.com, Costco.com, Canadian Costco.ca, Amazon.com, BJs.com and more.  The Food, Drug and Mass channels of distribution expand on a weekly basis.

For more information about underWAY, America’s first all natural, healthy appetite suppressing beverage and thirst quencher, visit www.under-WAY.com.

To schedule an interview with Dr. Sass, Brooke Burke, Richard Kayne, or to sample the product, please contact Lisa Goodman at (561) 394-5300 ext. 202 or lgoodman@smartforlife.com.

Boca Raton, FL, (March 10, 2010) – The breakthrough beverage changing the weight-loss universe has landed a star.  The new co-host of ABC’s Dancing with the Stars, model/actress and “momtrepreneur” Brooke Burke was named brand spokesperson today by underWAY,™ the first appetite suppressing drink to enter the beverage industry.  Created by the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, underWAY will revolutionize the beverage and weight loss industries by introducing this fresh alternative to consumer’s weight management programs.

“I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone – hunger pangs,” said Brooke Burke. “As a busy mother of four with a hectic work schedule, I try to eat healthy and maintain energy, and underWAY gives me an easily portable solution that keeps me feeling full through to my next healthy meal.”

Brooke Burke, who won Dancing with the Stars in November 2008 and recently became the “Mommy Correspondent” on CBS’ hit talk show The Doctors, was a great fit for underWAY. 

“Brooke is the ideal partner for us as she embodies health, balance and wellness – characteristics of the underWAY lifestyle,” said Richard Kayne, COO of underWAY’s parent company Better Health Beverage.  

underWAY’s key ingredient HeroFiber™ was developed by bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass).  HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less and skip the pound-packing snacks.  In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy.  And just as important, the three all-natural flavors – Acai- Pomegranate, Grape and Orange – have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving and no hidden sugars, sodium or caffeine, underWAY is truly the healthy way to put hunger on hold. 

underWAY is currently available at www.under-WAY.com and is gradually gaining attention with presence at Costco Canada, BJ’s, Publix and other major national retail chains as well as these sites:  Costco.com, BJs.com, Drugstore.com, Walgreens.com.  The product will have regional availability starting in April.

For more information about underWAY, America’s healthy appetite suppresser and thirst quencher, visit www.under-WAY.com and www.SmartforLife.com.  To schedule an interview with Dr. Sass, Brooke Burke or to sample the product, please contact Anne Breza or Jessica Lieberman of Behrman Communications at 212.986.7000 abreza@behrmanpr.com | jlieberman@behrmanpr.com.

Dr. Sasson Moulavi, M.D. Commends the First Lady And Puts The Blame On The Parents.

Boca Raton, FL – February 16, 2010 – First Lady Michelle Obama has announced her new campaign against childhood obesity -Let’s Move!  And that’s just what she wants children to do.  And just because she knows the big man in the White House, do not expect the government to fund this initiative.

Bariatric physician Dr. Sasson “Dr. Sass” Moulavi says, “I commend the First Lady for making people more aware of childhood obesity.  It’s an epidemic, an epidemic that was created by irresponsible food companies, parents and government.”

The first lady's campaign has four parts: helping parents make better food choices, serving healthier food in school, making healthy food more available and affordable, and encouraging children to exercise more.  Nowhere in her campaign does she mention that any government aide will be allocated for this initiative.

What parents need to realize is their child’s weight is their responsibility.  The first item on Mrs. Obama’s agenda is helping parents make better food choices.  This puts the problem right in the parents’ laps.  The government is not making these food choices for your child.  You are – the parent. 

Dr. Sass expresses his concern:  “My worry is some parents will sit back and wait for the government to come up with a magic plan.  It is not going to happen.  Although First Lady Michelle Obama may create awareness, parents need to realize they must take the initiative now.  They have to stop waiting for a solution to fall from the sky.  That’s just magical thinking.”

“Unfortunately it comes down to money.  We all understand that your local municipal, state and federal governments are all underwater financially when it comes to school lunch programs.  It is cheaper to provide an eight cent doughnut than a healthy meal.  This is a budgetary choice without your children’s health and nutritional needs in mind.  As for the parents providing healthy nutrition in the house, the same food choices confront them in the supermarket and unfortunately the unhealthy, artificial foods are less expensive than the healthy foods.”

As parents, you need to take the first step in helping your child to a strong and healthy future. 

ABOUT SMART FOR LIFE

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in-center medical weight loss program.  Please visit www.smartforlife.com or call 1.877.701.SASS.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

January 25, 2010 – Boca Raton, FL – Dr. Sasson Moulavi, M.D., the creator of the Smart for Life^® Cookie Diet, urges all Americans to lose weight by skipping a meal, saving the money and in turn sending it to Haiti.

“We eat too much, they don’t eat enough. Let’s all start replacing some meals we probably don’t need with a Smart for Life^® healthy cookie.  That money you save can be donated to the Haiti Relief Efforts,” recommends Dr. Sass.

Smart for Life^® will be giving away thousands of their 105 calorie Smart for Life^® Cookie Meals to help people skip a meal without hunger.  The company will be distributing up to 10,000 cookies in the U.S. in Smart for Life^® Weight Management Centers, local business and shopping malls beginning January 25^th.  For every cookie eaten, people skip a meal and are then are able to donate the money that would have been spent (roughly $10).  We believe that this would raise approximately $100,000 in donations.  By saving the money spent on a meal, people will make a donation, without any cost to them and provide the opportunity to improve the health of both nations.

It is estimated that over 300,000 people die a year from obesity (http://www.cdc.gov/) – and obesity is quickly overtaking heart disease and cancer as the number one cause of death in the U.S.  If you add the millions who die from malnutrition (http://www.who.int/en/) around the world, that’s a real catastrophe.  According to the World Health Organization, more than 70% of children with protein-energy malnutrition live in Asia, 26% live in Africa, and 4% in Latin America and the Caribbean (WHO 2000).  By these standards, we Americans are gluttons.

“All of these extra calories can be skipped and the money sent over to Haiti to help these people who have nothing to eat, no electricity to cook, or refrigeration.  Skip the $4 espresso latte, the fatty steak sub with fries and send the cash to the people that need it most.  Cash donations work much better than food donations because with cash, you can improve the local economy,” said Dr. Sass “It sickens me to see already overweight people in malls lined up to spend money on garbage food that’s going to harm them.  Then we sit at home watching malnourished people lining up for a little ration of food. Please skip that next meal and send it to the hungry people in Haiti.”

The Smart for Life^® Cookie Meals will be distributed through Smart for Life^® Weight Management Centers free of charge (One per person).  Visit www.SmartforLife.com/Haiti for more information.

Skip a meal, lose the weight, save the money and send it to Haiti.

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

Parents Need a Backbone If They Want Healthy Kids

January 21, 2010 – Boca Raton, FL – Many parents become passive when it comes to their children’s food choices.  The growing epidemic of obesity in America is a strong indicator of this lapse in parenting.  With the variety of resources available from the USDA My Pyramid program to local schools’ curriculum, Dr. Sasson (“Dr. Sass”) Moulavi, M.D., is surprised by parents’ neglect when it comes to allowing poor food choices for children.

“Recently in my office, concerned parents brought in their 12-year-old girl because she was 30 pounds overweight and complaining of fatigue. During the educational process, this child turned to her parents and told them that she will decide what to eat and what to buy, and they can’t do anything about it.  Then she left the center and her parents could not get her back in,” comments Dr. Sass who is Board Certified in Bariatric Medicine.

Dr. Sass has observed good intending parents hoping to improve kids’ weight issues with healthier foods become overpowered by kids’ aggressive, degrading speech.  Usually, the parents do not react with any significant or meaningful response. Instead, the child gets away with it.

Many parents find it difficult to refuse children’s poor choices when it comes to nutrition.  Frequently, shopping carts are filled with high fat, high sugar foods that are convenient and easy to give to children. 

Further recommendations from Dr. Sass listed below can start the conversation and introduce new “rules”.   On-going parenting is necessary to teach kids about good nutrition and choices to be made.

·         Explain food groups and ask where their favorite foods fall.

·         Show kids nutrition panels of foods to compare calories, fat, sugars, sodium – that alone may prompt them to make healthier choices.  Arm them with information for them to be in control.  Rarely will a kid seriously choose something unhealthy when given facts.  If they do…put your foot down and tell them that you will not allow it.

·         Allow occasional splurges kids can earn them track per day.  Cutting back on 1-2/day will be a start.

·         For young children, be the family’s “Healthy Hero” and challenge them to pick nutritious choices in a fun, light manner.

In addition, Dr. Sass is working on a FREE educational weight loss video that will be available for parents on youtube.com and at SmartforLife.com.

ABOUT SMART FOR LIFE^®

Smart for Life^® Cookie Diet is a comprehensive weight management approach to health and wellness utilizing natural, hunger-controlling foods to deliver results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Visit www.smartforlife.com or call 1.877.701.SASS.

ABOUT THIN ADVENTURE™

THIN ADVENTURE^™ is a healthy lifestyle program for children developed by successful Smart for Life^®  Cookie Diet creator Sasson Moulavi, M.D.  Working to impact the nationwide obesity epidemic, the company followed the natural progression to fight childhood obesity with this new children’s program – the only one of its kind.  THIN ADVENTURE^™ was created to provide a tasty, quick, safe way for children to lose weight and lead healthy lives.  The program follows the U.S.D.A. Pyramid Guidelines for children and incorporates THIN ADVENTURE^™ foods with fresh fruit, vegetables, milk and protein.  Visit www.THINADVENTURE.com or call 1.877.799.SASS.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

Shelf Stable Food?  Not So Stable.

Dr. Sasson Moulavi, M.D. Warns Against Eating Irradiated Food.

Boca Raton, FL – January 7, 2010 – Many people do not realize the dangers of shelf stable foods.  A shelf stable food is one normally stored in the refrigerator which has been altered so that it can be stored at room temperature for a long shelf life.

Bariatric physician Dr. Sasson “Dr. Sass” Moulavi, M.D. asks the question, “Shelf stable food contains bacteria which do not eat the food.  If bacteria is not eating it, why are you?”  He explains that many weight loss companies use shelf stable food as part of their program.  It is easily shipped unrefrigerated, reduces costs and increases profits.  The consumers get all the risks and very few benefits.

The risks arise from the various food preservation techniques used to extend a food’s shelf life.  Decreasing the amount of water, increasing its acidity, or irradiating/sterilizing the food and then sealing in an air-tight container, can all extend a food’s shelf life.  Additives such as sodium phosphate are used to make food last a very long time unrefrigerated.  Many countries have banned some of the preservatives to produce shelf stable foods that are still allowed in the United States.

Another reason to increase shelf life revolves around common oils and fats that would become rancid quickly if not refrigerated.  Food manufacturers replaced these oils and fats with trans fats in order to delay the onset of rancidity thus increasing shelf life.  Would you eat an unrefrigerated chicken and pasta dish that is over a year old? Yet many weight loss companies want customers to do just that.

Dr. Sass advises consumers to stay away from shelf stable food altogether.  “If you think it should be refrigerated or frozen, you are probably right,” he says.  Instead use as much fresh, and preferably organic based diet foods.  Frozen entrees are usually not a problem but the label should be checked to be sure.  Dr. Sass also recommends eating fresh chicken, fish and seafood, explaining that frozen is good as well, especially if it is organic. 

“It pays to be educated about the food you eat,” Dr. Sass concludes.  “Once you know what goes into the foods you eat, you can better build your body to be as healthy as possible.”

ABOUT SMART FOR LIFE

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in-center medical weight loss program.  Please visit www.smartforlife.com or call 1.877.701.SASS.

CONTACT:

FOR IMMEDIATE RELEASE

Smart for Life^® Is Number One in Diet Category on IMS

January 18, 2010 – Boca Raton, FL – For the week ending January 8, 2010, Smart for Life^® Cookie Diet ranked number one in the diet category and number 2 overall on the Infomercial Monitoring Service Listing, well ahead of Nutrisystem^®, eDiets^®, Jillian Weight Loss and Jenny Craig^®.

“The popularity of Smart for Life^®, a scientifically-based weight loss regime delivers the results the public demands.  The Smart for Life^® Cookie Diet, products are 60% organic and natural, and deliver significantly reduced costs compared to other programs,” said Dr. Sass Moulavi, M.D., Medical Director for Smart for Life^®.

Infomercial Monitoring Service ranks the 50 most frequently seen direct response television commercials that air nationally.  These rankings are provided on a weekly basis and on average over the year, Smart for Life^® Cookie Diet has been in the Top 20.    

The Smart for Life^® Cookie Diet commercial includes 3 testimonials, from clients who combined, lost over 230 pounds. It also includes the nursery rhyme re-orchestrated “Who Stole the Cookies from the Cookie Jar” with a call-to-action to visit the website or contact the toll-free phone number.

“Working closely with our team from C Media, we have continued to improve our buys and spend to rise to the top of the IMS ranking in our category. This in turn has propelled Smart for Life^® Cookie Diet to be the fastest growing weight loss company in the USA,” said Richard Kayne, COO of Smart for Life^® Cookie Diet.

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program and major retailers provide an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

FOR IMMEDIATE RELEASE

Smart for Life^® Cookie Diet Products Launching in USA Drug

January 15, 2010 – Boca Raton, FL – Smart for Life^® Cookie Diet, the fastest growing weight loss company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass. 

The Smart for Life^® weight loss products are now in 80 USA Drug locations in Arkansas, Missouri, Mississippi, Tennessee and Oklahoma.  Smart for Life^® 12 count boxes of individually wrapped cookies will be available in two delicious flavors, Chocolate Chip and Oatmeal Raisin. Instructions on how to use the cookies are included in each box along with a toll free customer service number for additional support.  Smart for Life^® Cookie Diet sister company, Better Health Beverage’s underWAY^TM will also be available in-store February 2010.

The success of Smart for Life^® Cookie Diet products is attributed to affordable pricing, quality products, all natural and 60% organic delicious foods.  USA Drug customers will now have the benefit of a safe, healthy weight loss regime. 

“Our partnership with USA Drug now provides more consumers the availability of the Smart for Life^® program,” states Dr. Sass Moulavi, M.D. and creator of the Smart for Life^® Cookie Diet.

Richard Kayne, COO of Smart for Life^® points out that Smart for Life^® Cookie Diet offers a minimum of 20% savings over competing weight loss products while offering a better program.  “This definitely contributes to our continued success!” he says.

Over the past 20 years, the USA Drug family, which includes USA Drug, Super D Drugs, May’s Drug Stores, Drug Warehouse, Med-X Drugs and Ike’s Discount stores, has grown to more than 170 stores.  USA Drug pharmacies were designed to handle large numbers of customers while providing a down home, friendly atmosphere. USA Drug strives to maintain a continuously evolving retail format to better provide customers the best products and services at the lowest prices.

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

FOR IMMEDIATE RELEASE

Smart for Life^® Cookie Diet Products Launching at Kinney Drugs

January 14, 2010 – Boca Raton, FL – Smart for Life^® Cookie Diet, the fastest growing weight loss company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass. 

The Smart for Life^® Cookie Diet weight loss products will be placed in 87 Kinney Drugs locations in New York and Vermont.  Smart for Life^® 6-pack to-go cookie trays in two delicious flavors, Chocolate Chip and Oatmeal Raisin are in store now.  Instructions are available with each pack as well as customer service representatives available for additional support.  Smart for Life^® Cookie Diet sister company, Better Health Beverage’s underWAY^TM will also be available in-store February 2010.

The success of Smart for Life^® products is attributed to affordable pricing, quality products, all natural and 60% organic delicious foods.  Kinney Drugs customers will now have the benefit of a safe, healthy weight loss regime.

“Our partnership with Kinney Drugs now provides more consumers the availability of the Smart for Life^® program,” states Dr. Sass Moulavi, M.D. and creator of the Smart for Life^® Cookie Diet.

Richard Kayne, COO of Smart for Life^® points out that Smart for Life^® Cookie Diet offers a minimum of 20% savings over competing weight loss products while offering a better program.  “This definitely contributes to our continued success!” he says.

For over 100 years, Kinney Drugs has been a leading pharmacy providing its customers with high quality products at competitive prices. 

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

      Smart for Life^® Cookie Diet Available at Discount Drug Mart throughout Ohio

January 13, 2010 – Boca Raton, FL – Smart for Life^® Cookie Diet, the fastest growing weight loss company in North America, continues to expand and grow by adding additional bricks and mortar retailers in the distribution categories of Food, Drug and Mass.   

During an initial test in the fall 2009, the Smart for Life^® Cookie Diet weight loss products were placed in 10 Discount Drug Mart locations.  Subsequent to the resounding success of this test, Smart for Life^® 6-pack to-go cookie trays in two delicious flavors, Chocolate Chip and Oatmeal Raisin will now be offered in Discount Drug Mart locations.  Smart for Life^® Cookie Diet sister company, Better Health Beverage’s underWAY^TM appetite suppressing Beverage will also be available in February 2010.

The success of Smart for Life^® Cookie Diet products in Discount Drug Mart is attributed to affordable pricing, quality products, all natural and 60% organic delicious foods, and the quick results of the Smart for Life^® Cookie Diet program.

“Our partnership with Discount Drug Mart now provides more consumers the availability to purchase safe, healthy, all natural and 60% organic weight loss products at affordable prices,” explains Dr. Sass Moulavi, M.D. and creator of the Smart for Life^® Cookie Diet.

Richard Kayne, COO of Smart for Life^® points out that Smart for Life^® Cookie Diet offers a minimum of 20% savings over competing weight loss products while offering a better program.  “This definitely contributes to our continued success!” he says.

Discount Drug Mart, an Ohio-based drug store chain, opened its first store in 1969.  Currently operating 69 stores, the company expects to announce further expansion in 2010.  The Discount Drug Mart mission is to provide customers with a quality shopping experience by providing a wide selection of products and services, low prices and superior customer service, all with the convenience of one-stop shopping. 

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

Doctor Urges Media to Stop the Diet & Fitness Myth.

Dr. Sasson Moulavi, M.D. Suggests Media Focus on Methods that Actually Work to Lose Weight.

January 5, 2010 – Boca Raton, FL – Constantly linking exercise with weight loss is causing more people to fail at reaching their goals claims bariatric physician Dr. Sasson “Dr. Sass“ Moulavi, M.D.  Exercise is ideal for maintaining weight once goals are met, but is usually counterproductive in trying to lose weight.

“I’ve seen far better results from patients that strictly follow a lifestyle program than those that work to incorporate exercise into their weight loss regime,” Dr. Sass explains.  “When you exercise, your body certainly burns calories, but it also creates hunger and compensates with food.  Counterproductive to what you’re trying to achieve, I recommend patients get the weight off safely, quickly and then focus on toning and exercising as a tool to maintain.”

In the August 9, 2009 issue of Time Magazine, the cover story “Why Exercise Won’t Make You Thin” explains how that on the average, women in a study by Dr. Timothy Church lost weight, but those that exercised did not lose significantly more weight than the control subjects. The article also mentions the 2008 International Journal of Obesity published paper by Gortmaker and Sonneville of Children’s Hospital Boston noting that during their 18-month study of 538 students, “when the kids start to exercise, they end up eating more – not just a little more, but an average of 100 calories more than they had just burned.”

Dr. Sass identifies the problem being that when people exercise, they burn calories and feel justified in eating a little more here and there.  Unfortunately, instead, they are sabotaging their efforts usually by eating more calories than they burned.  He recommends eating healthy, nutritious foods, getting the weight off and then focusing on an exercise routine to keep it off. 

ABOUT SMART FOR LIFE^®

Smart for Life^® Cookie Diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical weight loss program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

Doctor Declares the Average Consumer has Zero Chance of Attaining Healthy Weight Unless Drastic Measures Are Taken.

Food Advertising has become a Meticulous Science Preying on Consumers’ Psychological Urges and Emotional Habits.

January 4, 2010 – Boca Raton, FL –  Dr. Sasson Moulavi, M.D., in a recent blog commented that food advertising is such a science that the average consumer does not have any chance of resisting when tempted by high sugar, high fat foods.  In 2008, food and beverage companies spent $13.44 billion on advertising according to Advertising Age (6/09) and WPP’s TNS Media Intelligence reporting.

Whether through television ads or walking the mall, food manufacturing companies have become experts at getting consumers to salivate over their food via tempting, hypnotic advertising.  Consumers often choose these products without understanding that not only do they cost more but do not use healthful ingredients. Ultimately, choosing high sugar, high fat, poor quality food, consumers develop weight issues, illness and health care expense.

“It really amazes me to see overweight adults and kids waiting in line to trade their hard-earned money and health for a bag of fried, high fat, low nutrient, poor quality food,” explains Dr. Sass, a bariatric physician.  “Most people are in a trance brought on by millions of television commercials and other advertising where we can’t say ‘no’.  What chance do parents have to refuse a burger and fries when kids have seen a meticulously crafted commercial enticing them to buy this food – not to mention the toy accompanying the purchase?”

Dr. Sass realizes that there is no easy solution to the destructive cycle this problem creates.  Instead he urges companies and organizations to create healthy foods to routinely advertise and educate. Consequently, if companies begin to produce food manufactured with healthy, good fats, low sugar, more fiber and nutrients, perhaps the public will become aware of the differences and wake up from the trance the unhealthy products and habits have created.

Ultimately the change will have to come from consumers; they have to decide if their health and weight are important and worth protecting.  Should consumers choose to spend hard-earned money on poor quality food, then the giant companies monopolizing the airwaves will continue manufacturing.  Dr. Sass encourages a change that will take longer to achieve:  Public education, awareness and better choices will lessen the demand for unhealthy food choices.  In turn, major companies will have to cater to what consumers want. 

“If we buy healthy products, that’s what they’ll make,” says Dr. Sass urging people to change their buying habits.  “Remember, what you buy ends up in your body!”

ABOUT SMART FOR LIFE^®

Smart for Life^® Cookie Diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com 

2010 Weight Management Resolutions Can Be Kept.

Smart for Life^® Cookie Diet’s Variety of Products Are Ideal Solution to Keeping that Nagging Resolution.

December 31, 2009 – Boca Raton, FL – With the right weight loss tools, consumers will be able to keep their 2010 resolutions focused on losing and maintaining a healthy weight.  Dr. Sasson Moulavi, M.D. recommends the Smart for Life^® Cookie Diet for successfully achieving and maintaining an ideal weight.

“Patients always ask me "How can I make this year’s resolution stick?” Dr. Sass comments.  “I remind them that by eating our Smart for Life^® delicious foods as small, multiple meals throughout the day, enjoying a healthy, low fat dinner in the evening, and common sense behavior modification, this goal is certainly achievable!”

Each year 40-45% of adults make a resolution.  Research shows that 75% make it past the first week and 46% make it past 6 months (Source:  http://www.articlesbase.com/business-ideas-articles/what-are-some-statistics-on-new-years-resolutions-1489107.html). The Smart for Life^® team of experts are gearing up for a boost to those willing to commit to achieving these goals.  The company offers support group calls twice weekly as well as one-on-one support in participating centers in the U.S. and Canada.

“The Smart for Life^® Cookie Diet program provides a convenient, easy-to-follow, healthy way to lose weight and gain your health,” says Dr. Sass.  “Our Smart Foods are made with all natural ingredients, without preservatives and provide appetite suppression without any toxins, caffeine or drugs.  This enables clients to reach their weight loss goals more often than not.”

Typically, those following the Smart for Life^® Cookie Diet program will lose weight quickly, stay motivated and see the health benefits (e.g. lower cholesterol) in a matter of weeks.  The affordable program is available online at www.smartforlife.com, as well as other affiliate retailers.   

ABOUT SMART FOR LIFE^®

Smart for Life^® Cookie Diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com 

THIN ADVENTURE^™ Presents the First Children’s Do-It-Yourself Weight Loss Program.

Launching in January, New Program Is a ‘Win-Win’ for Children and Families.

December 28, 2009 – Boca Raton, FL – With many American children now overweight and obese, Smart for Life’s new THIN ADVENTURE^™ Children’s Weight Loss Program introduces an affordable 30-day weight loss program designed for children between the ages of 6 and 14.  It will be available at http://www.smartforlife.com and other affiliated retailers.

The program was designed by Dr. Sasson Moulavi (Dr. Sass), a bariatric physician with over 20 years experience. “The program took a long time to develop because we wanted to prepare healthy foods that will be accepted by kids as a tastier and cooler alternative to the junk food they are eating now.”

The program consists of a variety of choices including cupcakes, cookies, cereals, soups, shakes, hot chocolate and more. These are not the typical snacks parents think of when trying to feed children healthy foods.  Instead, they are higher in protein and fiber and lower in sugar and fats.  Because of the unique food technology and all natural ingredients, THIN ADVENTURE^™ products taste great while suppressing the appetite without drugs or stimulants longer than regular food.

In addition to THIN ADVENTURE^™ products, the program includes fresh foods from the recommended USDA Food Groups in age-appropriate servings.  Children will eat lean protein, fruits, and vegetables, and drink milk along with their nutrition packed THIN ADVENTURE^™ foods. 

To encourage and motivate kids to continue on their journey, THIN ADVENTURE^™ has created an interactive children’s website packed with information, nutrition-related games, recipes and much more. 

The Federal Trade Commission (FTC) and the Department of Health and Human Services continue to urge food companies to develop products that are more nutritious as well as to review and revise their marketing practices.  According to the Center for Disease Control (CDC), 16% of American children – over 9 million – are obese.  THIN ADVENTURE^TM has stood up to the challenge with tools to aid in combating obesity in the U.S and Canada.

Smart for Life’s THIN ADVENTURE^™ is certain to make an impact on the Obesity Epidemic for both children and adults with this innovative and effective healthy lifestyle program.  

ABOUT THIN ADVENTURE™

THIN ADVENTURE^™ is a healthy lifestyle program for children developed by the successful Smart for Life^® Cookie Diet.  Taking on the nationwide obesity epidemic for adults, the company followed the natural progression to fight childhood obesity with its new children’s weight loss program.  Created by Sasson Moulavi, M.D., “Dr. Sass,” THIN ADVENTURE^™ is based on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control.  Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® Cookie Diet has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.THINADVENTURE.com or call 1.877.799.SASS for more information.

CONTACT:

Lisa Goodman 1-561-394-5300 ext. 202, lgoodman@smartforlife.com

Doctor Declares Obesity a Disease to Monitor as Seriously as Cancer.

Dr. Moulavi, M.D. States that Sacrificing Dieting During the Holidays Is Like Stopping Chemotherapy for Cancer Patients.

December 2, 2009 – Boca Raton, FL – As Americans gear up for the holiday season this month, Dr. Sasson Moulavi, a Board Certified Bariatric Physician cautions that overweight and obese patients not give in to temptation and forget their dieting.  Rather, Dr. Sass, founder of the Smart for Life^® Cookie Diet, recommends alternative behavior for a positive outcome when it is time to ring in the New Year. 

“I was asked by an overweight patient if she could stop her Smart for Life^® Cookie Diet over the holidays.  I explained that many people do not realize that being overweight or obese is a serious medical issue with serious consequences,” Dr. Sass explains. 

According to Moulavi, 40 pounds of extra fat on your body does not just sit there.  It releases toxins and creates inflammation.  It also covers your heart and blocks blood vessels that supply your brain and heart. 

“My worry is that if we don’t begin treating Obesity as a serious disease, it will become out of control and a leading killer.  An example to my point:  If someone had a cancerous tumor that could eventually kill her, would she stop chemotherapy for the holidays?  Doctors most likely would advise otherwise.  If someone stopped cancer treatment for Thanksgiving, we physicians would consider them mentally unstable and hospitalize them.  Yet so many people stop their dieting or hold off on their current program like the Smart for Life^® Cookie Diet over the holidays in order to “participate” in the festivities – which is unfortunate.”

In a country where almost 50% of the population is obese or overweight, Moulavi notices more and more Americans stopping therapy for this killer disease that causes so much suffering.  Instead, he prescribes that those affected and those with family in these categories, begin a new tradition by taking the Obesity disease more seriously.  Dr. Sass suggests thinking of fat cells as a slow growing cancer that must be treated until it is controlled.

This holiday season, Dr. Moulavi recommends that if plans focus around overeating or overindulging, the result may become gorging the fat cells which in turn will increase the size of the “tumor”.  Ultimately, the answer is to continue on the plan.  Especially do not stop your Smart for Life^® Cookie Diet.  Continue to treat the illness so many more holidays are enjoyed for years to come.

ABOUT SMART FOR LIFE

Smart for Life  cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible weight loss results. Please visit www.smartforlife.com or call 1.877.701.SASS.

CONTACT:  Lisa Goodman (561) 394-5300 ext. 202

Smart for Life^® Is Number One in Diet Category on IMS

January 18, 2010 – Boca Raton, FL – For the week ending January 8, 2010, Smart for Life^® Cookie Diet ranked number one in the diet category and number 2 overall on the Infomercial Monitoring Service Listing, well ahead of Nutrisystem^®, eDiets^®, Jillian Weight Loss and Jenny Craig^®.

“The popularity of Smart for Life^®, a scientifically-based weight loss regime delivers the results the public demands.  The Smart for Life^® Cookie Diet, products are 60% organic and natural, and deliver significantly reduced costs compared to other programs,” said Dr. Sass Moulavi, M.D., Medical Director for Smart for Life^®.

Infomercial Monitoring Service ranks the 50 most frequently seen direct response television commercials that air nationally.  These rankings are provided on a weekly basis and on average over the year, Smart for Life^® Cookie Diet has been in the Top 20.    

The Smart for Life^® Cookie Diet commercial includes 3 testimonials, from clients who combined, lost over 230 pounds. It also includes the nursery rhyme re-orchestrated “Who Stole the Cookies from the Cookie Jar” with a call-to-action to visit the website or contact the toll-free phone number.

“Working closely with our team from C Media, we have continued to improve our buys and spend to rise to the top of the IMS ranking in our category. This in turn has propelled Smart for Life^® Cookie Diet to be the fastest growing weight loss company in the USA,” said Richard Kayne, COO of Smart for Life^® Cookie Diet.

ABOUT SMART FOR LIFE^®

Smart for Life^® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life^® has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

CONTACT:

Kim Kardashian and Alonzo Mourning to be Grand Marshals in the Seminole Hard Rock Winterfest Boat Parade aboard Smart For Life^®, underWAY^TM Showboat

November 20, 2009 – Boca Raton, FL – The Seminole Hard Rock Hotel and Casino recently announced their choice of Grand Marshals – Kim Kardashian and Alonzo Mourning who will be aboard the Smart for Life^® and underWAY^TM Showboat during the Seminole Hard Rock Winterfest Boat Parade.

Smart For Life Cookie Diet products and underWAY hunger suppressing health drinks will be served on Grand Marshal Showboat, The Grand Floridian.  Rubbing shoulders with Kim and Alonzo will be the corporate team from Seminole Hard Rock, Smart For Life, underWAY and who’s who in South Florida.

This parade entry will be following Santa Claus, hoping to curb his holiday appetite.  The Grand Marshal Showboat will lead about a hundred boats decorated with holiday flair, including lights and entries with the “That’s Entertainment” theme.  This is the 38^th boat parade and will sail down the New River as the 7^th largest one-day spectator event in the country!

Tribe councilman Max Osceola, Jr. is the Chairman of the Board of the 2009-2010 Winterfest Executive Committee.  Fort Lauderdale Mayor Jack Seiler and actor Leslie Nielsen will be parade judges.

“Smart for Life Cookie Diet has been helping people get healthier for years.  It’s our way of giving back to the community.  It’s all for a good cause,” said Dr. Sass Moulavi, founder of Smart For Life.

“This will be a great occasion for our affiliated company, Better Health Beverage, to provide an opportunity for people to taste our underWAY beverage.  Currently our sales and market studies have been off the charts.  underWAY provides up to a third of your daily fiber requirements without sodium, caffeine or sugar and is all naturally flavored with only 10 calories per serving.  We at Better Health Beverage LLC, the manufacturer of underWAY,  are very excited about this opportunity and intend to roll out underWAY throughout North America in 2010,” said Richard Kayne, COO of Better Health Beverage and Smart For Life.  For more information regarding underWAY, visit www.under-way.com.

ABOUT SMART FOR LIFE

Smart for Life  cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in Center program.  Please visit www.smartforlife.com or call 1.877.701.SASS.

Smart For Life™ Cookie Diet Provides Nutrients

Smart Foods Developed to Satisfy Nutritional Guidelines

October 16, 2009 – Boca Raton, FL – Certain cookie diets recently featured in the media have been criticized for lacking good nutrition and having no apparent health benefits.  Smart for Life Cookie Diet should not be grouped in this category as it is a healthy lifestyle featuring products that are all natural, 60% organic, filled with nutrients and healthful ingredients.

Smart for Life is a healthy lifestyle that has become much more than a simple cookie diet (i.e. Dr. Siegel’s Cookie Diet mentioned on Good Morning America this morning).  These cookie diets have been criticized on the GMA segment by Dr. Louis Aronne of NY Presbyterian Hospital/Weill Cornell Medical Center for lacking good nutrition and without any health benefits – not Smart for Life^TM Cookie Diet.

“I hate to be lumped in the same category as cookie diets!” exclaims Sasson Moulavi, M.D., Founder and Medical Director of Smart for Life as well as a board-certified bariatric physician.   “We have a serious lifestyle program that provides clients with 60% organic, all natural foods without preservatives and cutting-edge ingredients.  We go beyond the basic nutrients required and include many ingredients to lower cholesterol and improve health like HeroFiber^TM (a super fiber), plant sterols, Omega-3 fatty acids, inulin and much more.”

Many celebrities have been successful on the Smart for Life program, but due to HIPPA and privacy rules, the company refrains from boasting about its clients.  Instead, Smart for Life focuses on bringing variety and simplicity to consumers to lose weight and gain health.

This straight forward program enables clients to lose up to 15 lbs. a month eating 6 Smart Cookie Meal Replacements, soups, shakes, muffins, and more, in place of breakfast, lunch and any snacks.  Clients complete the day with a healthy dinner of low fat protein and vegetables.  The Lifestyle Program is effective in delivering results, as well as affordable by eliminating the need to purchase food for breakfast, lunch and any snacks.

“When I began Smart for Life™, my end goal was to improve the health and wellness of as many consumers as I possibly could,” commented Dr. Sass.  “Over the past 7 years, I’ve seen thousands of people lose the weight and keep it off!  Our Smart Products are ideal for maintaining the weight loss and promoting healthy snacking for all ages.”

The Smart for Life™ program consists of specially formulated foods made with all natural, 60 percent organic ingredients, triple filtered water and have functional FDA health claims.  The delicious Smart For Life Diet Cookies, Muffins, Shakes, Soups and more are made without preservatives and toxins, and contain the nutrients necessary for a balanced meal replacement that help consumers lose weight quickly and safely.

The company boasts its financial growth from the information it has on hand to be one of the fastest growing weight loss programs in North America.

ABOUT SMART FOR LIFE™

Smart for Life^™ cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life™’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in Center program.  Over the past 7 years, Smart For Life™ has helped thousands of people lose thousands of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

Smart For Life™ Center Opens in Ottawa

Family Loses Weight Together and Gains New Business Venture

October 15, 2009 – Ottawa, ON – Smart for Life™, the all natural weight management program, opened in Ottawa with the newest “Success Story” family running the show.  The Raimondo family began their weight loss journey on the Smart for Life^TM program and achieved great success losing a total of 235 lbs. for 6 family members.  As friends and relatives joined the program and achieved success, Anna and Gianni Raimondo envisioned an exciting business opportunity. 

“Smart for Life^TM is simple to do, very healthy and perfectly fits into our hectic lifestyles,” comments Gianni Raimondo, Ottawa Smart for Life^TM Weight Management Center owner.  “As a family, we were so impressed with Smart for Life^TM and believe in it 100%.  With my sister Anna working at a Center in Montreal, the next logical step for us was to open a center in Ottawa and help as many people as we could.”

This straight forward program enables clients to lose up to 15 lbs. a month eating 6 Smart Cookie Meal Replacements, soups, shakes, muffins, and more, in place of breakfast, lunch and any snacks.  Clients complete the day with a healthy dinner of low fat protein and vegetables.  Not only is the physician-supervised Center Program effective in delivering results, it is also affordable by eliminating the need to purchase food for breakfast, lunch and any snacks.

“When I began Smart for Life™, my end goal was to improve the health and wellness of as many consumers as I possibly could,” commented Sasson Moulavi, M.D., Founder and Medical Director of Smart for Life as well as a board-certified bariatric physician.  “I’m thrilled to have another Center in Ottawa to give more Canadians an opportunity to lose the weight and gain their health.”

The Smart for Life™ program consists of specially formulated foods made with all natural, 60 percent organic ingredients, triple filtered water and have functional FDA approved health claims.  The delicious Smart Diet Cookies, Muffins, Shakes, Soups and more are made without preservatives and toxins, and contain the nutrients necessary for a balanced meal replacement that help consumers lose weight quickly and safely.

The new Center is located at 117 Centrepoint Drive, Suite 124, Ottawa, ON  K2G 5X3 and can be reached at (613) 226-1010.

ABOUT SMART FOR LIFE™

Smart for Life^™ cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life™’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in Center program.  Over the past 7 years, Smart For Life™ has helped thousands of people lose thousands of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

Smart For Life™ Cookie Diet Succeeds in Maintaining Weight Loss

Brooke Webb Masten Keeps the Weight Off for 3 Years

October 23, 2009 – Boca Raton, FL – Brooke Webb Masten, featured in Smart for Life broadcast advertising, has maintained her 105 pound weight loss and reached her 3 year milestone.  She continues her success by eating Smart for Life cookies, shakes, soups and muffins as well as an exercise routine.

“Smart for Life has taught me to eat small, multiple meals in order to keep my metabolism at optimal levels,” Masten explains.  “I was a totally different person then.  Now I have gained so much – my health, a new wardrobe, and an exercise routine I never would have attempted back then.”

Smart for Life is a healthy lifestyle that has helped Masten and thousands of other clients keep the weight off and improve their health.  Whether it is to prepare for an upcoming event or vacation, or knock down a few pounds during the holidays, Smart Cookies are ideal for losing and maintaining the weight, and even healthy snacking.

“Brooke and many other clients have shown that by eating small, multiple meals coupled with regular exercise, weight maintenance is achievable with minimal effort,” states Dr. Sass (Sasson Moulavi, M.D.), Founder and Medical Director of Smart for Life as well as a board-certified bariatric physician.   “Our Smart Foods are not only for an immediate solution, but work well for long-term maintenance.  They are tools to achieve health and weight loss goals that people are always searching for.  One big problem is people gain back all the weight they lose.  Smart for Life teaches that small, multiple meals and an exercise routine will go a long way to prevent this.”

The Smart for Life™ Cookie Diet program consists of specially formulated foods made with all natural, 60 percent organic ingredients, triple filtered water and have functional FDA health claims.  The delicious Smart For Life Diet Cookies, Muffins, Shakes, Soups and more are made without preservatives and toxins, and contain the nutrients necessary for a balanced meal replacement that help consumers lose weight quickly and safely.

ABOUT SMART FOR LIFE™

Smart for Life^™ cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life™’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in Center program.  Please visit www.smartforlife.com or call 1.877.701.SASS.

Smart For Life™ Makes Debut on BJs.com

The Exclusive Weight Management Program Available at BJ’s Wholesale Club

October 6, 2009 – Boca Raton, FL – Smart For Life™, the all natural weight management program, announces its launch today as the only weight loss program on BJ’s Wholesale Club’s e-commerce website (bjs.com).  Reaching out to a wider audience, Smart For Life™ partnered with BJ’s to provide convenience and value to BJ’s members searching for weight loss and healthy, lifestyle foods.

“When I began Smart For Life, my end goal was to improve the health and wellness of as many consumers as I possibly could,” commented Sasson Moulavi, M.D., Founder and Medical Director of Smart For Life as well as a board-certified bariatric physician, “BJs.com adds another audience to provide us the opportunity to change even more peoples’ lives and the way they approach food.”

For less than $8 per day, consumers can lose up to 15 pounds in one month – making Smart For Life™ one of the most affordable plans available.  The Smart For Life products replace the need to purchase breakfast, lunch and snacks.  For the average consumer dealing with increasingly uncertain economic times, Smart For Life™ can not only provide a means to reach weight loss goals, it can also be a cost-effective way for consumers to plan their meals while saving money. 

The Smart For Life™ program consists of specially formulated foods made with all natural, 60 percent organic ingredients, triple filtered water and have functional FDA approved health claims.  The Smart Diet Cookies, Muffins, Shakes, Soups and more are made without preservatives and toxins, and contain the nutrients necessary for a balanced meal replacement that help consumers lose weight quickly and safely.

BJ’s members will have online access to 3 packages on BJs.com:  44 Day, 28 Day and 18 day.  Each pack includes a variety of Smart Cookie Squares in 3 flavors, instructional folder, and with the 44 Day and 28 Day packs, shake and soup options are also included. 

ABOUT SMART FOR LIFE™

Smart for Life^™ cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life™’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in Center program.  Over the past 7 years, Smart For Life™ has helped thousands of people lose thousands of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.877.701.SASS for more information.

ABOUT BJ’S WHOLESALE CLUB

BJ’s Wholesale Club is dedicated to providing its members with high-quality, brand name merchandise at prices that are significantly lower than the prices found at supermarkets, super centers, department stores, drug stores and specialty retail stores. BJ’s offers low BJ’s Member Pricing on a huge selection of groceries, top-brand apparel and accessories, small appliances, consumer electronics, fine jewelry, and other quality merchandise.

Smart For Life™ Partnering with 4D Pharmacy

Providing 4D Members with a Healthy Weight Loss Tool.

August 24, 2009 – Boca Raton, FL – Smart for Life^TM, the company famous for its Smart for Life Cookie Diet^TM, has joined forces with 4D Pharmacy Management Systems, Inc., an independently owned prescription benefits manager servicing public and private groups nationwide with its network of more than 60,000 pharmacies.  Together, 4D Pharmacy members will have access to the Smart for Life^TM Cookies to use as a healthy meal replacement and weight loss tool.

“Smart for Life is pleased to have been chosen as the weight management company for 4D Pharmacy members,” says James A. Bartolomeo, Vice President of Business Development.  “The Smart for Life Companies provide a healthy, safe and affordable path to any one’s weight loss goals.”

The Smart for Life^TM weight loss program uses its all-natural, 60% organic meal-replacing cookies that are specially formulated to suppress hunger.  Whether clients need to lose weight to achieve better health, or simply as a healthy snack alternative, Smart Cookies are ideal for doing both with an affordable price. 

Now 4D Pharmacy members will join in the battle against obesity which also contributes to poor health and diseases like diabetes and heart disease. 4D members will have a healthy, all natural meal replacement or healthy snack alternative at their fingertips via their secure website.

ABOUT SMART FOR LIFE™

Smart for Life^™ cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart For Life™ has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit www.smartforlife.com